SEGA and ATLUS are set to dominate the spotlight at Tokyo Game Show 2025 (TGS 2025), happening from September 25–28 at Makuhari Messe in Chiba, Japan. The official SEGA/ATLUS TGS 2025 website is now live, giving fans an early look at what to expect from one of the most anticipated booths of the event.
Sonic Racing: CrossWorlds and Persona 3 Reload Take Center Stage
Headlining this year’s booth are two of SEGA’s biggest upcoming titles: Sonic Racing: CrossWorlds, launching on September 25, and the highly anticipated Persona 3 Reload, arriving on October 23 for Nintendo Switch 2. Fans attending TGS will get hands-on time with these games, with Sonic Racing: CrossWorlds also being playable at the Family Game Park, making it perfect for all ages.
Other big names hitting the booth include:
- Virtua Fighter 5 R.E.V.O. World Stage (October 30, digital only)
- Football Manager 26 (TBA)
- SEGA Football Club Champions 2025 (TBA)
- Persona 5: The Phantom X (already available since June 26, 2025)
Third-party partners will also be joining the lineup with heavy-hitters like EA SPORTS FC 26 (September 26), Borderlands 4 (September 12, with Switch 2 release on October 3), S.T.A.L.K.E.R. 2: Heart of Chornobyl (November 20), and Project Motor Racing (November 25).
Fan Time Shows and Livestreams
Beyond the game demos, the SEGA/ATLUS booth will host Fan Time Shows, live stage performances exclusively for TGS attendees. Fans unable to attend in person won’t be left out—the events will be streamed live on the official SEGA YouTube channel, ensuring a global audience can join in the excitement. The full timetable for stage events will be revealed closer to the show.
Exclusive TGS 2025 Merchandise
Collectors will want to make their way to the TGS 2025 SEGA store (Hall 10-W41), which will feature brand-new merchandise from Sonic Racing: CrossWorlds, the Persona series, and other SEGA classics. A variety of exclusive goods will be on sale, making it a must-visit for fans attending the show.
Event Details
- Event Name: Tokyo Game Show 2025
- Dates: September 25–28, 2025
- Venue: Makuhari Messe, Chiba City
- SEGA/ATLUS Booth: Hall 4-N06 (near the station)
- Family Game Park: Hall [Public Days Only]
- TGS Store: Hall 10-W41
Business days will run September 25–26 (10:00 AM–5:00 PM JST), while public days take place September 27 (9:30 AM–5:00 PM JST) and September 28 (9:30 AM–4:30 PM JST).
Stay Connected
Whether you’re planning to attend in person or tune in online, the SEGA/ATLUS TGS 2025 booth is shaping up to be one of the biggest attractions of the event. Keep checking the official TGS website for updates on the event schedule, featured titles, booth maps, and social media campaigns.
