SEGA has just revved up the excitement for its upcoming racer Sonic Racing: CrossWorlds by unveiling a unique collaboration with 16 major global brands. Players will be able to personalize their vehicles with exclusive decals inspired by companies across tech, food, fashion, and entertainment when the game officially launches on September 25, 2025 for PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Steam, and Epic Games Store.
16 Iconic Brand Collaborations
From gaming giants to popular lifestyle names, the full list of brands featured in Sonic Racing: CrossWorlds includes:
- AirAsia
- Alienware
- ASUS
- BEYBLADE X
- CURRY HOUSE CoCoICHIBANYA
- Demaecan
- Don Quijote
- HI-CHEW
- ICHIRAN
- Kura Sushi
- Lenovo
- MSI
- PUMA
- Razer
- Samsung
- V Jump
These collaborations give fans the chance to add a personal flair to their racing machines, making each race as stylish as it is fast-paced.
A New Era of Sonic Racing
Sonic Racing: CrossWorlds is the latest entry in SEGA’s iconic racing franchise, developed by an elite crew of veteran Sonic racing developers. The game pushes the boundaries of the genre with dynamic tracks that shift and transform with every lap, forcing players to adapt in real time across land, sea, and air.
The roster is the largest in the series’ history, featuring 23 Sonic universe characters alongside a star-studded lineup of DLC racers, including:
- Hatsune Miku
- Joker from Persona 5 Royal
- Ichiban Kasuga from Like a Dragon
- Steve from Minecraft
- SpongeBob SquarePants
- PAC-MAN
Customization, Gadgets, and Strategy
Beyond the new decals, CrossWorlds offers deep vehicle personalization. Players can equip over 70 gadgets and effects, allowing for countless playstyle combinations. Whether it’s finding shortcuts, defending against rivals, or creating chaos, strategy is as vital as speed.
Multiplayer and Crossplay Support
Racing is better with friends, and Sonic Racing: CrossWorlds embraces this with robust online and offline modes:
- World Match: Up to 12-player online races
- Festival Events: Team-oriented competitions
- Time Trial: Compete for the fastest record
- Local Play: Up to 8 players on Nintendo Switch
With full crossplay support, players from across platforms can face off in fast-paced, unpredictable competitions.
Game Information
- Title: Sonic Racing: CrossWorlds
- Release Date: September 25, 2025 (Steam/Epic Games Store: September 26, 2025; Nintendo Switch 2 version coming later)
- Platforms: PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch, PC (Steam, Epic Games Store)
- Genre: Racing / Multiplayer
- Official Website: Sonic Racing: CrossWorlds
With an all-star lineup, high-octane gameplay, and brand collaborations that give players new ways to express themselves, Sonic Racing: CrossWorlds is shaping up to be SEGA’s most ambitious racing game yet. Fans won’t have to wait long—the starting line is just around the corner.
