High fashion officially enters the battleground as PUBG: BATTLEGROUNDS and PUBG MOBILE launch their first-ever collaboration with global couture powerhouse Balenciaga. Announced this week, the partnership marks a historic crossover where luxury fashion meets high-intensity gameplay—bringing Balenciaga’s iconic aesthetic into both virtual and real-world experiences.
Running now through December 14, 2025, the collaboration introduces exclusive in-game cosmetics, a themed World of Wonder map, premium rewards, and a sleek real-world merch capsule available in select markets. The partnership will also take the spotlight at the inaugural PUBG UNITED 2025, setting a bold precedent for esports and fashion culture.
Balenciaga’s Signature Style Lands in PUBG MOBILE
From today, PUBG MOBILE players can explore a curated lineup of fashion-forward Balenciaga looks crafted in partnership with the luxury label. The hero item of the drop is the Couture Armor, inspired by Balenciaga’s 3D-printed armor couture showcased during their 52nd Couture show in Paris—reimagined with PUBG’s signature grit and futuristic edge.
Additional skins take cues from Balenciaga’s Winter 2025 ready-to-wear collection, including:
- Winter 25 Corseted Hoodie Look
- Winter 25 Pink Puffer Look
- Winter 25 Standard Look
Players can further enhance their loadouts with exclusive items such as:
- Invisible Rectangle Sunglasses
- Faux Fur Helmet (with three upgradeable levels)
- Balenciaga Backpack (upgradeable)
- Balenciaga Parachute
- Balenciaga Crest Avatar & Chain Frame
- Balenciaga Graffiti
- Three Space Gifts: Dripley, B-Flame, BB Paris
Each piece sparkles with Balenciaga’s bold identity while fitting seamlessly within PUBG MOBILE’s gritty battlegrounds.
Explore the Official Balenciaga World of Wonder Map
PUBG MOBILE’s World of Wonder mode receives a full makeover with the new Official Balenciaga Map. Players can step into a stylized creative space featuring Balenciaga-branded environments, fashion-inspired builds, and the standout Balenciaga snowboard—perfect for stylish self-expression.
Real-World Merch Capsule Launches Worldwide
Beyond the game, fans can also pick up the Balenciaga x PUBG capsule collection, which includes co-branded T-shirts, caps, and keychain accessories. The items are available starting today in select Balenciaga flagship stores and via Balenciaga.com in regions including:
- Australia
- Saudi Arabia
- Singapore
- South Korea
- Thailand
- United Arab Emirates
- United States
Fashion lovers and PUBG players alike can now showcase their gaming passion in real life.
Taking Over PUBG UNITED 2025
The collaboration makes its live-event debut at PUBG UNITED 2025, marking the first time the PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) unite under a single esports spectacle. For the winning team, Balenciaga has crafted an exclusive co-branded bomber jacket—a rare reward symbolizing status, creativity, and competitive mastery.
PUBG: BATTLEGROUNDS to Reveal Its Balenciaga Update Soon
While PUBG MOBILE’s content drops today, PUBG: BATTLEGROUNDS will be rolling out its Balenciaga content in stages. More details will be announced soon via the official PUBG channels, ensuring players on PC and console also enjoy the luxury crossover.
Leaders Speak on the Landmark Partnership
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, shared:
“With PUBG MOBILE’s distinct identity, we constantly seek new ways to inspire creativity. Balenciaga’s bold, boundary-pushing design perfectly aligns with our commitment to innovation. This partnership marks a major milestone that blends gaming and fashion in exciting new ways.”
Taeseok Jang, Head of PUBG IP Franchise & PUBG Studios, added:
“We’re thrilled for PUBG: BATTLEGROUNDS and PUBG MOBILE—united under one IP—to collaborate with Balenciaga. We hope players worldwide enjoy expressing themselves through Balenciaga’s iconic style in both games.”
Experience the Balenciaga x PUBG Collaboration Now
Players can jump into PUBG MOBILE today to start collecting the exclusive items and exploring the themed content before the collaboration ends on December 14, 2025.
PUBG MOBILE is available for free on the App Store and Google Play Store.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.
For more information about PUBG: BATTLEGROUNDS, please visit www.pubg.com, or follow us on social media: YouTube│Twitter│Facebook│Instagram│ Twitch │TikTok
