LONDON – November 27th, 2024 – PUBG MOBILE, one of the world’s most popular mobile games, is excited to announce a new collaboration with leading global luggage brand American Tourister. Launching on December 4, 2024, this exclusive partnership will celebrate innovation and style both in the digital and physical worlds.
This exciting collaboration merges the immersive world of PUBG MOBILE with American Tourister’s renowned design and travel legacy, offering fans exclusive in-game items as well as the opportunity to get their hands on limited-edition, physical products. The partnership will also extend into the realm of esports, with special initiatives to be unveiled soon.
At the heart of the collaboration is a PUBG MOBILE-themed version of American Tourister’s iconic ROLLIO collection. Pushing the boundaries of luggage design, the bold and edgy collection consists of a Cabin Spinner luggage and a Backpack; perfect for the energetic, modern, urban travellers who cannot wait for their next adventure.
The limited-edition physical products will be available in Q2 2025 in these selected markets – Korea, Thailand, Singapore, Malaysia, UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Egypt.
Vincent Wang, Head of PUBG MOBILE Publishing, Tencent Games: “American Tourister is an iconic brand known for creating stylish and durable luggage that resonates with young and adventurous travellers. Partnering with them allows us to bring this same spirit into PUBG MOBILE through both in-game content and real-world products, which we know our players will be excited about.”
Nikhil Gupte, Senior Director, Head of Brands American Tourister, Asia commented: “This is our first major foray into the gaming world, and we are excited to partner with PUBG MOBILE, a game that aligns with the American Tourister spirit of fun and adventure. We can’t wait to see gamers use our ROLLIO products in both the online and offline worlds!”
The PUBG MOBILE x American Tourister collaboration update will be available on December 4th. Download and play the game for free on the App Store and Google Play Store. Stay tuned for more information.
