Razer is blending high-performance gaming with global pop culture flair. The leading gaming lifestyle brand has officially partnered with BLACKPINK, the world-renowned K-pop group, to unveil a striking new collaboration that fuses elite gaming technology with unmistakable pink-forward style.
Dubbed the BLACKPINK x Razer collection, the collaboration celebrates confidence, creativity, and individuality—bringing together two cultural powerhouses that define their respective worlds.
Where Gaming Performance Meets Global Pop Style
Inspired by BLACKPINK’s fearless attitude and trend-setting visuals, the upcoming BLACKPINK x Razer lineup will feature limited-edition co-branded gaming gear designed to stand out both on and off the battlefield. The collection blends Razer’s signature performance standards with bold aesthetics that reflect BLACKPINK’s iconic identity.
More than just gaming peripherals, the collection is positioned as a lifestyle statement—perfect for gamers and BLINKs who want their setups to shine as brightly as their gameplay.
A Lifestyle Collaboration for Gamers and BLINKs
Razer describes the partnership as more than a product launch. It’s a cultural crossover aimed at today’s generation, where gaming, music, and fashion increasingly overlap.
“Gaming and music are two of the most influential forces shaping youth culture today,” said Addie Tan, Global Head of Lifestyle Division at Razer. “Our collaboration with BLACKPINK goes beyond products—it’s about creating a lifestyle that celebrates passion, performance, and individuality.”
This vision places the BLACKPINK x Razer collection at the intersection of esports-grade hardware and global entertainment culture.
Exclusive Fan Experiences and Pop-Up Activations
In addition to the product lineup, fans can look forward to exclusive pop-up fan activations during BLACKPINK’s upcoming World Tour <DEADLINE> Pop-Up Store in Hong Kong. These limited-time experiences are expected to bring the collaboration to life through immersive displays and fan-focused moments that celebrate both gaming and music culture.
Global Icons Unite
BLACKPINK continues to redefine global pop success, holding records as the first K-pop girl group to headline Coachella, double million-sellers with BORN PINK, and one of the most influential acts across fashion, music, and digital platforms. Their collaboration with Razer further cements their reach beyond music and into gaming and lifestyle spaces.
For Razer, the partnership aligns with its long-standing mission of pushing gaming beyond hardware—into culture, identity, and self-expression. As the brand approaches its 20th anniversary, this collaboration underscores its evolution as a global lifestyle powerhouse.
When Will the BLACKPINK x Razer Collection Be Revealed?
Razer has confirmed that the full BLACKPINK x Razer collection will be revealed soon, with more details to be shared in the coming weeks. Fans can stay updated through Razer’s official collaboration page and social channels.
The full collection will be revealed soon. For updates, visit www.razer/collabs/blackpink
