The M7 World Championship is set to reach new heights as Red Bull officially partners with Mobile Legends: Bang Bang (MLBB) for the first time, marking a major milestone for the M Series. Announced on January 8, 2026, this collaboration names Red Bull as the Official Energy Drink of M7, bringing together one of the world’s most recognizable energy drink brands and the biggest tournament in mobile esports.
This landmark partnership between MOONTON Games and Red Bull aims to supercharge the global MLBB Esports experience with live entertainment, immersive fan activations, and high-energy gaming zones throughout the championship.
Red Bull and MLBB Esports Unite for the First Time
The partnership represents Red Bull’s debut collaboration with the M Series World Championship, MLBB’s flagship global tournament. Known for its deep roots in competitive sports and gaming culture, Red Bull brings its signature “Giving Wiiings” philosophy to one of the most-watched mobile esports events in the world.
Mobile Legends: Bang Bang continues to dominate the mobile MOBA scene, with over 1.5 billion downloads and more than 110 million monthly active users worldwide. According to Esports Charts, MLBB was the most-watched mobile esports title of 2024, reinforcing its position as a global esports powerhouse.
Energising the Global M7 Experience
Red Bull’s involvement goes far beyond branding. Fans attending the M7 World Championship can expect a festival-like atmosphere powered by live performances, interactive spaces, and esports-focused entertainment designed to elevate the on-ground and viewing experience.
With decades of experience across elite sports—including Formula 1—Red Bull brings its expertise in live events and fan engagement to MLBB Esports. The collaboration aims to blur the lines between traditional sports and esports, delivering immersive experiences that resonate with fans worldwide.
M7 Returns to Indonesia, the Heart of MLBB Esports
The M7 World Championship also marks the return of the M Series to Indonesia for the first time since M4 in 2022. Widely regarded as the home of MLBB Esports, Indonesia boasts the game’s largest fanbase. The MPL Indonesia league alone has surpassed 100 million hours watched in each of its last five seasons.
Jakarta will once again transform into a global esports hub, with Red Bull enhancing the spectacle through its signature blend of gaming, music, and sports culture.
MOONTON Games on the Red Bull Partnership
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, shared his excitement about the collaboration:
“Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve. Their experience in sports and live events, paired with our esports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement.”
The partnership signals a broader vision for MLBB Esports—one that continues to innovate while connecting fans across the globe through shared passion and competition.
Red Bull Takes Over the M7 Carnival
One of the biggest highlights of the partnership is Red Bull’s takeover of the M7 Carnival, featuring exclusive live performances across all three days of the event.
Indonesian artists Naykilla and Jemsii will open the festivities with their soulful hip-dut sound—a fusion of hip-hop and traditional dangdut. The celebration continues with performances by DJ VILOID and Dipha Barus, keeping the energy high throughout the championship weekend.
Gaming Grounds, Energy Zones, and Live Entertainment
Beyond the main stage, Red Bull will introduce a dedicated Gaming Ground designed to immerse fans in interactive MLBB experiences. The highlight is the Red Bull Energy Zone, an exclusive space for athletes, VIPs, and selected fans.
Attendees can enjoy:
- High-energy breakdancing performances by Miyu, Zeem Ahmad, and Mr. Liberty
- Refreshments at the Red Bull Bar, featuring energy drinks alongside creative cocktail and mocktail twists
- Live DJ sets and music experiences centered around the iconic Red Bull Event Car
The Gaming Zone recreates the intensity of professional MLBB tournaments, allowing fans to compete, win prizes, and watch live matches from a dedicated viewing lounge.
MLBB Esports Continues to Lead the Industry
MLBB Esports’ dominance extends beyond viewership. The M6 World Championship generated an estimated $135 million in brand value for partners, according to Shikenso Analytics, while becoming the most-watched M Series edition with 86.5 million hours watched.
In 2025, MLBB further cemented its leadership at the Esports World Cup, emerging as the most-watched title with over 50 million hours watched. The MLBB Mid Season Cup also made history as the first EWC tournament to surpass 3 million peak concurrent viewers, according to Esports Charts.
A New Era for M7 World Championship
With Red Bull onboard, the M7 World Championship enters a new era—one defined by high-octane entertainment, deeper fan engagement, and a stronger bridge between esports and mainstream sports culture. As MLBB Esports continues to set global benchmarks, this partnership underscores the growing commercial and cultural impact of mobile esports on the world stage.
To learn more, please visit the official Red Bull website and its social media gaming pages (TikTok | Instagram | Facebook | YouTube).
