The VALORANT EMEA esports scene just got a little sweeter. KitKat has been announced as an Official Partner of VCT EMEA and Game Changers EMEA for the 2026 season, bringing its iconic “Have a Break” identity to one of the most intense competitive ecosystems in esports.
The partnership introduces KitKat into VALORANT for the first time, expanding the brand’s esports footprint while enhancing the fan experience with playful, break-themed content across broadcasts and live events.
Sweet Breaks Between High-Stakes VALORANT Action
Competitive VALORANT is known for heart-stopping clutch plays, dramatic overtimes, and relentless pressure—and KitKat is stepping in to help fans and players catch their breath.
Throughout the VCT EMEA and Game Changers EMEA 2026 season, KitKat will elevate in-game “breaks” with:
- Branded halftime and technical pause segments
- Fun broadcast content between rounds
- Playful ads and themed break moments tied to gameplay beats
From spike plants to side switches, KitKat will be there to turn every pause into a moment to recharge.
KitKat Activations at Stage 2 Finals in Spain
Fans attending the VCT EMEA Stage 2 Finals in Spain can expect KitKat’s presence to be felt on-site. The partnership includes:
- Branded thundersticks
- Fan signs and exclusive merchandise
- Additional interactive activities designed to boost crowd energy
These live activations aim to make arena moments even more memorable while reinforcing KitKat’s signature message—taking a break, even in the most intense situations.
Expanding KitKat’s Esports Legacy Into VALORANT
Already a globally recognized brand in esports, KitKat’s move into VALORANT EMEA marks a major expansion of its competitive gaming portfolio.
By aligning with both VCT EMEA and Game Changers EMEA, KitKat is supporting:
- The region’s top-tier VALORANT competition
- The continued growth and visibility of women and marginalized genders in esports
- A more engaging and entertaining broadcast experience for fans
The collaboration emphasizes fun, inclusivity, and shared moments—values that resonate strongly within the VALORANT community.
Enhancing the Fan Experience Across the 2026 Season
KitKat’s involvement goes beyond branding. Fans can expect:
- Engaging social and broadcast content throughout the season
- Themed break segments during tactical pauses and halftime
- Event swag and interactive experiences at live tournaments
Whether watching from home or cheering in the arena, KitKat aims to make every pause feel like part of the show.
A Perfect Match for High-Pressure Competition
VALORANT’s fast-paced, high-stakes gameplay makes moments of rest all the more meaningful—and KitKat’s iconic “Have a Break” message fits naturally into the rhythm of competitive play.
As the 2026 VCT EMEA and Game Changers EMEA seasons unfold, this partnership promises to add flavor, energy, and a touch of fun to every match day.
📢 Stay Updated: Follow VALORANT EMEA on social media for the latest news, content, and event announcements.
