Fashion meets fandom in bold runway style as the Pokémon x JimmyPaul by Difuzed Collection officially launches on Pokémon Center. Timed with the global celebration of 30 years of Pokémon in 2026, this ready-to-wear line transforms high-fashion energy into accessible streetwear for Trainers worldwide.
Available now exclusively via Pokémon Center in the U.S., Canada, United Kingdom, Australia, and New Zealand, the collaboration blends couture creativity with nostalgic gaming culture.
From London Fashion Week to Pokémon Center
Amsterdam-based designer JimmyPaul first unveiled his Pokémon-inspired high-fashion collection, “ROAM,” during London Fashion Week. Drawing inspiration from his favorite Pokémon and childhood memories, the runway showcase captured attention with its bold silhouettes, vibrant color palettes, and playful reinterpretations of iconic characters.
Now, that couture vision has evolved into a ready-to-wear capsule created in partnership with Difuzed—bringing the spirit of ROAM to Trainers everywhere.
The Pokémon x JimmyPaul by Difuzed Collection celebrates nostalgia, individuality, and expressive style, channeling three decades of Pokémon history into statement apparel.
Kanto Icons Take Center Stage
At the heart of the Pokémon x JimmyPaul by Difuzed Collection are beloved Pokémon first discovered in the Kanto region. Featured designs spotlight:
- Pikachu
- Gengar
- Electabuzz
- Mewtwo
- Mew
Each piece merges pop culture, high fashion, and streetwear aesthetics while staying true to Pokémon’s playful DNA.
Standout Pieces from the Pokémon x JimmyPaul by Difuzed Collection
Here’s a closer look at some of the headline items Trainers can now shop on Pokémon Center:
Pikachu Workwear Jacket
An allover design featuring Pikachu electrifies this Japanese workwear-inspired jacket. Drawing from bold 1980s influences, the piece balances graphic intensity with playful charm—perfect for Trainers who want to make a loud statement.
Gengar Heavy Jersey T-Shirt
Cut in heavyweight jersey with a crew neckline and drop-hem back, this shirt showcases a bold front screen print of Gengar. Embroidered artwork across the back adds premium detailing, blending street edge with designer craftsmanship.
Electabuzz Knit Sweater
A striking black knit charged with lightning bolt graphics pays tribute to the Electric-type powerhouse. High-contrast visuals and punchy energy make this sweater a standout layering piece.
Mewtwo Jacket
Front-and-back embroidered artwork highlights Mewtwo in a design infused with pink and purple tones. Racing-inspired details and ’90s streetwear influences give the jacket an aesthetic that feels both tough and playful.
Mew Heavy Jersey T-Shirt
Soft pink hues and racing track cues bring a lighthearted energy to this Mew-inspired tee. Screen-printed and embroidered details elevate the look beyond standard graphic apparel.
Designers on Bringing Pokémon to the Runway
JimmyPaul shared his personal connection to the brand:
“Growing up, Pokémon shaped my imagination. I dreamed of becoming a Pokémon Trainer; my favourites being Fairy-type, and creating my own universe. This collaboration feels like bringing those childhood dreams to life.”
Mathieu Galante, Senior Director of Licensing for The Pokémon Company International, praised the collaboration’s reception following its runway debut, noting how JimmyPaul’s bold creativity pairs naturally with Pokémon’s adventurous spirit.
Gilbert El Kalaani, CEO of Difuzed, emphasized how the collection represents the meeting point of fashion, fandom, and cultural authenticity—especially as Pokémon marks its 30th anniversary milestone in 2026.
Celebrating 30 Years of Pokémon in Style
Originally launched in Japan in 1996, Pokémon has grown into one of the most influential entertainment franchises in the world. As the franchise celebrates three decades in 2026, collaborations like Pokémon x JimmyPaul by Difuzed highlight how the brand continues to evolve beyond gaming into fashion and lifestyle culture.
By translating runway couture into wearable street fashion, the Pokémon x JimmyPaul by Difuzed Collection bridges generations of Trainers—honoring nostalgia while pushing creative boundaries forward.
Where to Buy the Pokémon x JimmyPaul by Difuzed Collection
The full collection is available now exclusively at Pokémon Center in:
- United States
- Canada
- United Kingdom
- Australia
- New Zealand
Quantities are limited, and given the hype surrounding both the 30th anniversary and the London Fashion Week debut, demand is expected to be strong.
