UGREEN is teaming up with HoYoverse’s Honkai: Star Rail for a new Southeast Asia collaboration featuring co-branded tech products, exclusive collectibles, and a special HoYo FEST 2026 experience.
Trailblazers across Southeast Asia have a new reason to power up for their next journey. UGREEN has officially announced a collaboration with HoYoverse’s Honkai: Star Rail, bringing the consumer technology brand and the popular space fantasy RPG together for a new co-branded collection.
The partnership marks UGREEN’s latest step into gaming culture and follows the company’s previous collaboration with Genshin Impact. This time, the brand is turning its attention to the stars with a collection inspired by the world and characters of Honkai: Star Rail.
UGREEN and Honkai: Star Rail Introduce “Power Up for the Next Trailblaze”
Inspired by Yao Guang, an Arbiter-General known for her strategic masterminding and ability to turn difficult situations around, the new collaboration is built around the theme “Power Up for the Next Trailblaze.”
The upcoming collection combines Honkai: Star Rail’s character-driven design with UGREEN’s fast-charging technology and everyday convenience. The goal is to offer Trailblazers practical tech products that fit into gaming, travel, and daily life while celebrating the space fantasy RPG’s universe.
UGREEN and HoYoverse are set to reveal more details about the collection next week. The lineup is expected to include a co-branded charger, power banks, a smart tracker, and a retractable USB-C cable.
The collection will also come with exclusive collectible merchandise and a special collectible gift box, making the collaboration an appealing addition for Honkai: Star Rail fans and collectors.
Honkai: Star Rail x UGREEN Collection to Debut at HoYo FEST 2026
Fans will not have to wait long to see the collaboration in person. UGREEN will be part of HoYo FEST 2026 across Southeast Asia, with the UGREEN × Honkai: Star Rail collection set to be showcased at the event.
From July 30 to August 2, 2026, fans in Thailand, Vietnam, the Philippines, and Malaysia can visit the UGREEN × Honkai: Star Rail booth. The co-branded collection will be available for fans to explore and purchase during the event.
Meanwhile, fans in Singapore and Indonesia will also be able to purchase the co-branded products at HoYo FEST retail booths.
The UGREEN booth is expected to offer more than a product showcase. Trailblazers can experience the collection firsthand, take part in interactive activities, and connect with fellow fans as part of the collaboration launch.
A New Tech Journey for Honkai: Star Rail Fans
The UGREEN collaboration highlights the growing connection between gaming, technology, and fan culture. By combining its consumer electronics lineup with the world of Honkai: Star Rail, UGREEN is creating a collection designed to appeal to fans both inside and outside the game.
For Trailblazers preparing for their next journey, the partnership offers a chance to bring a little more of the Astral Express experience into everyday life.
More details about the UGREEN × Honkai: Star Rail collaboration are expected to be announced soon. Fans can also check out the official collaboration preheat page as the collection prepares for its upcoming reveal.
