SEGA and ATLUS are bringing one of their biggest-ever booths to Tokyo Game Show 2026, featuring playable demos, interactive attractions, exclusive giveaways, and new merchandise.
Tokyo Game Show 2026 is shaping up to be a major event for fans of SEGA and ATLUS, with the companies preparing one of their largest booth experiences yet at Makuhari Messe. Running from September 17 to 21, 2026, the event will give visitors the opportunity to experience upcoming games, participate in interactive activities, watch exclusive footage, and collect limited-edition merchandise.
The SEGA/ATLUS booth will be located in Hall 4 at N01, close to the station, while a dedicated TGS store will operate in Hall 11 at W03.
Although the first two days of Tokyo Game Show 2026 are reserved for business attendees, the event will open to the general public from September 19 through September 21.
SEGA and ATLUS Bring Major Games to Tokyo Game Show 2026
The SEGA/ATLUS presence at TGS 2026 will cover a broad selection of upcoming and recently announced titles. Alongside hands-on demos, the booth will feature themed attractions designed around several of the games on display.
Among the biggest highlights is STRANGER THAN HEAVEN, which will receive both a dedicated theater experience and a walkthrough museum. The theater will showcase the highly anticipated title, while the museum will give attendees another way to explore its world.
Advance reservations for the STRANGER THAN HEAVEN theater closed on September 3, although SEGA notes that some screenings may still accommodate visitors without tickets. Depending on crowd conditions, a standby system or other measures may also be introduced during the event.
Fans of the Persona series will also have plenty to look forward to, with Persona 4 Revival receiving its own themed activities. Visitors can take photos at the Persona Summoning Photo Op and meet the game’s mascot at a dedicated Teddie Photo Spot.
Hands-On Demos and Interactive Attractions
SEGA and ATLUS are putting considerable emphasis on interactive experiences at this year’s show.
Total War: WARHAMMER 40,000 will feature the Hammer Challenge, giving attendees a chance to compete for exclusive prizes while experiencing the upcoming strategy title.
Meanwhile, Crazy Taxi: World Tour will combine a hands-on arcade-style demo with a Devolada Yellow Jack photo spot. The game will also have several themed giveaways available for eligible visitors.
Fans of high-speed racing can check out Sonic Racing: CrossWorlds, which will feature a special Tokyo Game Show 2026 build. The demo will be presented vertically, offering attendees a different way to experience the upcoming racer.
Metaphor: ReFantazio will also return to the spotlight with its Trials of the Blade minigame, where participants can compete for exclusive themed prizes.
The wider SEGA/ATLUS booth lineup includes:
- STRANGER THAN HEAVEN — Theater and Walkthrough Museum
- Persona 4 Revival — Persona Summoning Photo Op and Teddie Photo Spot
- Total War: WARHAMMER 40,000 — Hammer Challenge
- Crazy Taxi: World Tour — Devolada Yellow Jack Photo Spot and Arcade-Style Demo
- Sonic Racing: CrossWorlds — Special vertical-screen demo
- Metaphor: ReFantazio — Trials of the Blade minigame
Exclusive Tokyo Game Show 2026 Giveaways
For many visitors, one of the biggest attractions will be the collection of exclusive novelty items available throughout the SEGA/ATLUS booth.
Depending on the game and activity, attendees can receive merchandise either by participating in a demo or attraction, completing a specific requirement, or simply visiting the relevant area. Supplies are limited, so fans hoping to collect particular items will want to visit the booth early.
STRANGER THAN HEAVEN
STRANGER THAN HEAVEN fans can pick up several themed items, including a hand fan and analog stick covers. Demo participants and theater attendees can also receive a STRANGER THAN HEAVEN lanyard.
Attendees who can provide proof that they pre-ordered the game will also be eligible for an exclusive STRANGER THAN HEAVEN hand fan.
Persona 4 Revival
The Persona 4 Revival area will feature several exclusive items, including a P4R & Metaphor: ReFantazio shopping bag, P4R paper glasses, and a P4R ATLUS water bottle with bottle holder.
Demo participants can also receive a P4R & Metaphor: ReFantazio sticker set.
Total War: WARHAMMER 40,000
The Total War: WARHAMMER 40,000 area offers some of the most substantial prizes at the show.
Participants in the Hammer Challenge can win items such as an acrylic dog tag keychain, tenugui towel, T-shirt, sticker, and another prize yet to be announced.
To enter the Hammer Challenge, attendees must provide proof that they have added the game to their wishlist and must be at least 18 years old. Participants who also show that they follow the official Total War account on X can receive an additional sticker.
Crazy Taxi: World Tour
Crazy Taxi: World Tour visitors can collect a roof sign sun visor and Crazy Taxi-themed stickers. A Crazy Money notepad will also be available as a post-demo gift.
Visitors who have added Crazy Taxi: World Tour to their wishlist can receive one of the distributed gifts, while fans who post a photo on social media using the designated hashtag can receive the Devolada Yellow Jack sticker.
Sonic Racing: CrossWorlds
Sonic Racing: CrossWorlds will celebrate its Season Two content with two special crossover posters.
The giveaway lineup includes posters featuring the game’s EVANGELION and Godzilla crossover content.
Metaphor: ReFantazio
Visitors participating in the Trials of the Blade activity can receive a Metaphor: ReFantazio booklet with postcard, while randomly selected participants can also win a Homo Tenta handkerchief.
More Games Join the SEGA/ATLUS TGS 2026 Lineup
The SEGA/ATLUS booth won’t be limited to the companies’ own headline releases.
Several partner publishers and developers will also showcase their games at Tokyo Game Show 2026.
The lineup includes PICO PARK, with SONIC PICO PARK receiving a dedicated demo and eight different designs of Sonic-themed hand fans available as giveaways.
Additional titles appearing at the booth include DEMONS’ NIGHT FEVER, DAVE THE DIVER: COMPLETE EDITION, Qliphah in Providence’s Shadow, and Absolum from Arc System Works.
Electronic Arts will bring EA SPORTS FC 27, complete with its own demo and exclusive hand fan and sticker giveaways.
Other notable games include Clair Obscur: Expedition 33, Stellar Blade Complete Edition, Stupid Never Dies, Farming Simulator 25 Beans & Alpacas Expansion, LOLLIPOP CHAINSAW NEW PROJECT, Kalanoro, CONTROL Resonant, LEGO Batman: Legacy of the Dark Knight, and LEGO Harry Potter Collection.
The Stellar Blade Complete Edition demo will include an exclusive A4 plastic file folder, while CONTROL Resonant attendees can receive a T-shirt and tote bag.
LEGO Batman: Legacy of the Dark Knight will also have a particularly eye-catching giveaway in the form of a LEGO Retro Video Game Batman Minifigure.
Tokyo Game Show 2026 Will Also Have a SEGA and ATLUS Merchandise Store
Beyond the main booth, SEGA and ATLUS will operate a dedicated merchandise store in Hall 11 at W03.
The store will feature new merchandise inspired by several popular franchises, including STRANGER THAN HEAVEN, Persona 4 Revival, Sonic the Hedgehog, and SONIC PICO PARK.
Among the merchandise confirmed for Tokyo Game Show 2026 are a STRANGER THAN HEAVEN Key Visual T-Shirt, available in M, L, XL, and XXL sizes.
Persona fans can look forward to a P4R Foil-Stamped Acrylic Plate and a Junes Store Apron, while Like a Dragon fans can find SEGA Cooro figures featuring Ichiban Kasuga, Joongi Han, and Tianyou Zhao.
Sonic fans will also have several options, including the SONIC THE HEDGEHOG Messenger Bag -GOTTA GO FAST!- and embroidered SONIC PICO PARK T-shirts featuring Sonic and Shadow.
SEGA has also reminded shoppers that merchandise designs, specifications, and prices may change without notice. Items are available only while supplies last, and customers are encouraged to bring their own bags.
Tokyo Game Show 2026 Dates and Opening Hours
Tokyo Game Show 2026 will take place at Makuhari Messe in Chiba City, Japan, from September 17 to September 21.
Business days will run on September 17 and 18 from 10:00 AM to 5:00 PM JST.
The event will then open to the general public on:
September 19–20: 9:30 AM–5:00 PM JST
September 21: 9:30 AM–4:00 PM JST
The SEGA/ATLUS booth will be located at Hall 4, N01, while the SEGA/ATLUS TGS store will be located at Hall 11, W03.
A paid Tokyo Game Show 2026 admission ticket is required to enter the event.
A Must-Visit Destination for SEGA and ATLUS Fans
With a packed lineup of playable games, interactive attractions, exclusive giveaways, crossover content, and new merchandise, SEGA and ATLUS are making a major statement at Tokyo Game Show 2026.
From the mysterious world of STRANGER THAN HEAVEN and the return of Persona 4 Revival to Sonic Racing: CrossWorlds, Crazy Taxi: World Tour, Metaphor: ReFantazio, and Total War: WARHAMMER 40,000, there is plenty for attendees to discover across the company’s expansive booth.
For collectors, the limited giveaways and TGS-exclusive merchandise could prove just as appealing as the games themselves. Since many items are available only while supplies last, visitors planning to explore the SEGA/ATLUS booth may want to make it one of their first stops at Tokyo Game Show 2026.
SEGA and ATLUS will continue updating their official Tokyo Game Show 2026 website with additional announcements and information for both in-person attendees and fans following the event remotely.
Tokyo Game Show 2026 Quick Facts
Event: Tokyo Game Show 2026
Dates: September 17–21, 2026
Public Days: September 19–21, 2026
Venue: Makuhari Messe, Chiba, Japan
SEGA/ATLUS Booth: Hall 4, N01
SEGA/ATLUS Store: Hall 11, W03
Focus Keyphrase: Tokyo Game Show 2026
Secondary Keywords: SEGA ATLUS TGS 2026, Tokyo Game Show 2026 games, SEGA TGS 2026, ATLUS TGS 2026, TGS 2026 giveaways, Tokyo Game Show 2026 lineup
