MANILA, 14 October 2024—AF Payments, Inc., the brains behind beep™ cards, has teamed up with digital entertainment enabler UniPin and international gaming developer and publisher MOONTON Games to launch co-branded beep™ cards featuring your favorite heroes from the popular mobile game, Mobile Legends: Bang Bang (MLBB).
Get ready to cop the new MLBB collectible card series showcasing 15 different hero designs, to be revealed at different times. Each MLBB limited edition beep™ card also includes a unique code that unlocks exclusive in-game items worth over PHP 300,000 in total, bringing your gaming experience to the next level.
“This exciting collaboration is a game-changer in the world of digital payments. By launching our first gaming-centric beep™ cards with a globally recognized brand such as Mobile Legends: Bang Bang, beep™ is building a fun and unique connection between digital payments and the passionate gaming community. It’s a fresh way of integrating with pop culture and showcasing our innovative spirit and dedication to our customers,” said AF Payments, Inc. President & CEO Jonathan Juan “JJ” Moreno.
“This collaboration is an exciting partnership for us in UniPin. This allows us to provide Mobile Legends: Bang Bang fans a way to represent their love for their game and their favorite hero through their purchase of exclusive beep™ cards,” said Dennis Christian Dominguez, Country Manager, UniPin Philippines.
This development also marks another significant milestone for MOONTON Games, perfectly timed with the 8th anniversary of Mobile Legends: Bang Bang, as well as the M6 World Championship happening later this year.
MOONTON Games Business Development Manager for Game Publishing Kevin Acuña said, “It brings us great pleasure to engage in a collaboration with UniPin to provide our gaming community with a new way to express their love for Mobile Legends: Bang Bang. We hope that this partnership also makes commuting a thrilling experience for our fans.”
Calling All Brands: Join the beep™ Movement
AF Payments Inc. is opening doors for brands to leverage the beep™ card as an effective promotional channel. With the opportunity to create co-branded beep™ cards that combine transit convenience with powerful brand visibility, companies can engage millions of public commuters—a key demographic that includes young professionals, students, and everyday consumers. Whether you’re in retail, tech, entertainment, or beyond, beep™ cards can be customized to showcase your brand while delivering a valuable service to your audience.
“With beep™’s extensive network and strong presence in everyday life, brands have a unique chance to reach consumers through an innovative and highly visible medium,” Moreno added. “These cards aren’t just for payments; they’re collectibles, they’re promotions, and they’re part of the digital payment revolution.”
The collectible MLBB beep™ cards fully function as stored value cards usable on train lines, city and P2P buses, modern jeepneys and other transport lines, and at various retail outlets. These cards will be available for purchase starting October 14 in selected stores and online at beep™’s official stores on Lazada and Shopee for only PHP 399.00.
This collaboration is a testament to beep™’s strategic vision to broaden its brand presence and enhance customer engagement through innovative partnerships and product offerings. By positioning itself as not just a payment solution but a brand that resonates with diverse consumer interests, including gaming, beep™ can connect more meaningfully with its audience, reinforcing its market leadership in the digital payment space. Follow beep™ on Facebook <fb.com/beepcardph>, X <x.com/beep_card>, Instagram <instagram.com/beep_card>, and TikTok <tiktok.com/@beep_card> for more information.
