A seismic shift in the toy aisle is on the horizon, as the LEGO Group and The Pokémon Company International announce a multi-year partnership that will finally unite two titans of imagination. From 2026, the world of Pokémon will spring to life, not just on screens and trading cards, but brick by brick, in the hands of eager builders.
Since Pokémon’s debut, the dream of becoming a Trainer has resonated with millions. Now, that dream takes on a tangible form. This collaboration promises to translate beloved Pokémon characters into LEGO brick form, offering fans an entirely new way to engage with the franchise.
“We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for,” says Julia Goldin, Chief Product & Marketing Officer of the LEGO Group. “We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, echoes this sentiment: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand.” He further adds, “Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
Both companies boast a rich history of fostering social play, a shared value that forms the bedrock of this partnership. LEGO’s ability to bring iconic characters to life through its building system, combined with Pokémon’s enduring popularity, creates a powerful synergy.
Fans are encouraged to keep their eyes peeled and their Pokédex ready for the arrival of LEGO Pokémon in 2026. The partnership promises to deliver play experiences that will captivate both new and long-time fans of both brands. For further information and updates, fans can visit the official LEGO Pokémon page.
