Nintendo is going all out for MAR10 Day 2026, marking a historic milestone for one of gaming’s most iconic characters. This year’s celebration is extra special as it commemorates the 40th anniversary of Super Mario Bros., the legendary game that helped shape the video game industry.
Fans around the world can expect three weeks of events, game discounts, sweepstakes, and special appearances, all leading up to the highly anticipated The Super Mario Galaxy Movie, which arrives in theaters on April 1, 2026.
From nostalgic classics to modern adventures on the Nintendo Switch 2, Nintendo is inviting fans of all generations to celebrate four decades of Mario magic.
Play Mario Classics From the Last 40 Years
One of the best ways to celebrate MAR10 Day is by revisiting the games that made Mario a gaming legend.
Nintendo Switch Online Expands Mario Library
Subscribers to Nintendo Switch Online can jump into a selection of classic Mario titles across multiple retro systems including:
- Super NES
- Game Boy
- Nintendo Entertainment System
On March 10, players with a Nintendo Switch Online + Expansion Pack membership will also gain access to additional classics, including:
- Mario vs. Donkey Kong (Game Boy Advance)
- Mario Clash (Virtual Boy)
- Mario’s Tennis (Virtual Boy)
These additions give longtime fans and newcomers alike a chance to experience Mario’s evolution across decades of gaming.
Major Mario Game Deals Available During MAR10 Day
Nintendo is also celebrating with limited-time discounts on several Mario titles.
From March 8 to March 14, select retailers and official Nintendo stores will offer deals on physical games for both Nintendo Switch and Nintendo Switch 2.
Highlighted titles include:
- Super Mario 3D World + Bowser’s Fury – $39.99
- Super Mario Odyssey – $39.99
- Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV – $59.99
Notably, this marks the first Nintendo Switch 2 title from Nintendo to receive a discount.
Meanwhile, the My Nintendo Store and Nintendo eShop are also offering digital deals through March 15, including:
- Mario vs. Donkey Kong – $39.99
- Super Mario Maker 2 – $39.99
These promotions make MAR10 Day the perfect time for players to expand their Mario collection.
The Super Mario Galaxy Movie Launches April 1
Another highlight of MAR10 Day 2026 is the upcoming release of The Super Mario Galaxy Movie, produced by Illumination in collaboration with Nintendo.
Set to premiere in theaters on April 1, 2026, the animated film will feature fan-favorite characters including:
- Mario
- Luigi
- Yoshi
- Princess Rosalina
To get fans ready for the movie, players can revisit Rosalina’s original adventure through Super Mario Galaxy and Super Mario Galaxy 2, available on Nintendo Switch with enhancements for Nintendo Switch 2.
Win a Trip to SUPER NINTENDO WORLD™
Nintendo is also hosting a special MAR10 Day sweepstakes where fans can enter for a chance to win a theme park vacation for four to experience SUPER NINTENDO WORLD™.
The winner can choose between:
- Universal Studios Hollywood in Los Angeles
- Universal Orlando Resort in Florida
The sweepstakes runs through May 31, 2026, giving fans plenty of time to enter using My Nintendo Platinum Points.
Join the Mario Kart World Online Event Series
Competitive players can jump into the action with the Mario Kart World My Nintendo Open Series, a weekly set of online races available to Nintendo Switch Online members.
Participants can compete in three special in-game events throughout the month, and everyone who joins can earn 310 My Nintendo Platinum Points simply for taking part.
Players who are not yet subscribers can still participate by activating a 7-day free trial of Nintendo Switch Online.
Nintendo Teams Up With Lunchables for Gaming Sweepstakes
Nintendo is also partnering with Lunchables to bring gaming-themed promotions to stores.
Select Lunchables packages will feature popular titles such as:
- Mario Kart World
- Donkey Kong Bananza
- Pokémon Legends: Z-A
Each promotional pack includes a QR code that fans can scan for a chance to win a Nintendo Switch 2 system and a digital game download.
The promotion runs through May 31, 2026, both in stores and through online retailers.
Meet Mario and Experience MAR10 Day Events
Fans in the United States can celebrate in person with special MAR10 Day events at Nintendo stores, including:
- Nintendo New York
- Nintendo San Francisco
Visitors will have the chance to meet Mario himself, participate in themed activities, and celebrate the beloved mascot’s 40-year legacy.
Additionally, retail demo events at select Walmart locations will take place starting March 8, giving players hands-on time with Nintendo games.
A Global Celebration of Mario’s Legacy
From retro classics to the upcoming Super Mario Galaxy Movie, MAR10 Day 2026 highlights just how far the Super Mario franchise has come over the past 40 years.
Whether fans are replaying iconic adventures, racing online in Mario Kart, or planning a visit to SUPER NINTENDO WORLD, Nintendo’s celebration proves that Mario remains one of the most beloved characters in gaming history.
With new games, a major movie release, and events spanning both digital and real-world experiences, MAR10 Day continues to grow into one of the gaming industry’s most exciting annual celebrations.
