Global game developer and publisher Mattel163 has reached a major milestone, announcing that its digital game portfolio has now surpassed 550 million players worldwide. With more than 65 billion matches played across all titles, the achievement highlights Mattel163’s rapid growth and its expanding influence in the global mobile gaming space—led by the continued success of the UNO digital franchise.
Mattel163 Hits 550 Million Players Worldwide
Revealed on January 7, 2026, the milestone reflects a standout year for Mattel163, driven by portfolio expansion, new gameplay experiences, and strong community engagement. From casual card games to innovative new mobile formats, the studio continues to connect players around the world through accessible, social-first gaming.
At the center of this success is UNO! Mobile, Mattel163’s flagship title and one of the most popular digital card games globally.
UNO! Mobile Marks 7 Years with Special Anniversary Events
To celebrate UNO! Mobile’s 7th anniversary, Mattel163 has launched a series of limited-time in-game events that reflect the game’s evolution and its massive global community.
7th Anniversary Puzzle Event
- Event Period: Now until January 25, 2026
- Players collect memory fragments by playing UNO matches
- Fragments unlock key milestones from UNO! Mobile’s history, including:
- Global launch
- First game pass and card collection
- First in-game tournament
- Completing the event rewards players with a special 7th anniversary scene
Anniversary Shop and Rewards
- Available until February 1, 2026
- Players can unlock over 100 decorations, including avatar frames, filters, and nostalgic cosmetics
- Anniversary tasks celebrate a community of over 500 million lifetime UNO! Mobile players
- To date, players have completed more than 35 billion matches in UNO! Mobile alone
Expanding the UNO Digital Universe
2025 marked a major expansion year for the UNO digital franchise, as Mattel163 introduced new ways to play the iconic card game.
UNO: Arcade Edition
- Launched in June 2025
- Brought fast-paced, arcade-style gameplay to UNO fans
UNO Wonder
- Launched in September 2025 on App Store and Google Play
- Designed for casual and offline-friendly play
- Features:
- A global cruise adventure theme
- Over 3,000 UNO levels
- New UNO cards and mechanics
- Iconic real-world landmarks
- Debuted at #2 on the US App Store Top Free Games chart
UNO Wonder quickly established itself as a hit among casual players seeking a flexible, on-the-go UNO experience.
Mattel163 Leadership on 2025 Growth and 2026 Plans
Devin Nambiar, Chief Operating Officer of Mattel163, highlighted the company’s strategic focus on casual-first gameplay and accessibility.
By launching UNO Wonder alongside UNO! Mobile, Mattel163 now offers two distinct UNO experiences, catering to different play styles while expanding the franchise’s global reach.
Amy Huang, CEO of Mattel163, credited the company’s success to its global community, emphasizing that reaching over 550 million players is a milestone that reinforces the studio’s mission to connect the world through play. She also teased new IPs, innovative gameplay, and cross-platform partnerships planned for 2026.
A Growing Portfolio Built on Iconic IPs
Founded in 2017 as a joint venture between Mattel and NetEase, Mattel163 has grown into a leading global mobile game studio with nearly 300 employees across Los Angeles and Hangzhou.
Its current portfolio includes:
- UNO! Mobile
- UNO: Arcade Edition
- UNO Wonder
- Phase 10: World Tour
- Skip-Bo Mobile
With more titles on the way, Mattel163 continues to build on iconic toy brands while introducing fresh digital experiences for a global audience.
Looking Ahead to 2026
With over 550 million players, billions of matches played, and the UNO franchise stronger than ever, Mattel163 enters 2026 positioned for continued growth. As the studio celebrates UNO! Mobile’s 7th anniversary, its focus remains on high-quality content, community-driven experiences, and expanding the reach of classic games in modern digital spaces.
