Mobile Legends: Bang Bang (MLBB) is making a bold move into 2026 with a major push in Thailand, positioning the country as a rising powerhouse in mobile gaming, content creation, and esports. Backed by MOONTON Games, this strategic expansion signals a long-term commitment to deep localization, creator empowerment, and competitive excellence in MLBB Thailand 2026.
With Thailand already one of Southeast Asia’s most passionate gaming markets, MLBB’s renewed focus aims to strengthen its roots while elevating the nation onto the global esports stage.
MLBB Strengthens Its Footprint in Thailand
Thailand proved to be a key market for Mobile Legends in 2025, particularly in October when the game topped national gaming charts across multiple platforms. This momentum has carried into 2026, prompting MOONTON to double down on localization, community engagement, and high-level partnerships.
Rather than treating Thailand as just another regional market, MLBB is shaping a tailored ecosystem that blends global standards with local culture, preferences, and creator influence.
GuyNgid Partnership: Powering Local Content and Strategy
A major pillar of MLBB Thailand 2026 is its long-term collaboration with GuyNgid, one of the most influential figures in Thailand’s MOBA and mobile gaming space.
With over 9 million followers across social media, GuyNgid will act as MLBB’s regional strategy partner, working closely with MOONTON on:
- Game promotion
- Content development
- Community engagement
- Creator-driven initiatives
According to Wei Guo, MLBB Thailand Country Manager at MOONTON Games:
“Our partnership with GuyNgid is central to how we localize MLBB for Thailand. His deep understanding of Thai gaming culture allows us to deliver an authentic player experience while maintaining MLBB’s global identity.”
This partnership also signals growing confidence among Thai creators in MLBB’s long-term presence and investment in the country.
20 Million THB Boost for Thai Creators
To further fuel the local ecosystem, MLBB and GuyNgid will jointly invest over 20 million THB in cash rewards and incentives for Thai content creators.
Key initiatives will include:
- Creator contests
- TikTok-focused campaigns
- Long-term KOL partnerships
- Special content programs
More details on these opportunities are expected to roll out throughout 2026, making Thailand a key hub for MLBB content creation in Southeast Asia.
MSL Thailand: A New Chapter in MLBB Esports
On the competitive side, MLBB is officially launching the MLBB Super League (MSL) Thailand, marking the country’s full return to the global MLBB esports ecosystem.
This move re-establishes Thailand as a serious contender in international Mobile Legends competition and provides a structured pathway for teams to rise from local tournaments to world-class events.
MSL Thailand Season 1 Teams
The inaugural season will feature eight invited teams:
- FULL SENSE
- Bacon Time
- Buriram United Esports
- SOLYX
- eArena
- Tenacity
- Hydra
- King of Gamers Club
More details will be revealed during the M7 World Championship Grand Finals Day, making this a highly anticipated moment for Thai fans.
Thailand’s Legacy in MLBB Esports
Thailand has long been recognized as one of Southeast Asia’s strongest esports nations.
Notable achievements include:
- Hosting major international esports events
- Featuring MLBB as a gold medal sport in the 33rd SEA Games
- Introducing Magic Chess: Go Go as a demonstration event
A historic milestone came in 2017, when IDONOTSLEEP (IDNS) won the first-ever MLBB Southeast Asia Cup (now the Mid Season Cup), cementing Thailand’s place in MLBB history.
With MSL Thailand now in place, MLBB aims to cultivate the next generation of Thai champions.
A Long-Term Vision for MLBB Thailand 2026
Hao Zhen Siew, Head of MLBB Thailand Esports, emphasized that this initiative is not just about competition:
“We are welcoming Thailand back into the global MLBB ecosystem. Our goal is to build a sustainable esports and creator landscape that supports players, teams, fans, and partners for years to come.”
In 2026, Thailand is set to be recognized not just as a participant—but as a returning global contender in Mobile Legends esports.
Follow MLBB Thailand & MSL Thailand
Get to know more about MLBB and MLBB esports in Thailand through the following pages:
MLBB Thailand
MSL Thailand
- Official Community Group on Facebook: https://www.facebook.com/groups/1507149143705793
- Facebook: https://www.facebook.com/mslofficial.th
