Liftoff, a global leader in mobile marketing and monetization, has officially announced the winners of the Mobile AppDev Awards 2025, recognizing the most innovative and impactful mobile games and apps shaping today’s mobile landscape.
This year’s awards highlighted exceptional events, collaborations, minigames, and—for the first time ever—non-gaming apps that have embraced game-like features, AI enhancements, and community-driven design. Whether midcore or casual, gaming or utility, these winners exemplify the best mobile experiences of the year.
📍 Where to learn more: Visit the official Mobile AppDev Awards page for a full look at this year’s finalists and judges’ insights.
🏆 Mobile AppDev Awards 2025 Winners
Below is the full list of winners across all categories, complete with the judges’ reasoning for each standout title or feature.
🔥 Best Collaboration Event (Midcore)
Diablo Immortal x World of Warcraft: Eternal War
By Blizzard Entertainment
Blizzard fused its legendary IPs in an epic crossover celebrating World of Warcraft’s 20th anniversary. This event brought strategic faction-based warfare to Diablo Immortal, alongside exclusive cosmetic items pulled straight from WoW’s universe—making it a must-play for franchise fans.
💥 Best Collaboration Event (Casual)
Stumble Guys x My Hero Academia
By Scopely
Anime collided with slapstick chaos as Stumble Guys added My Hero Academia’s Quirks as gameplay modifiers. A new Hero Exam map, collectible skins, and an impressive level of anime-faithful integration earned this event top honors in the casual space.
👥 Best Social Event (Midcore)
League of Legends: Wild Rift – Battle of Twin Cities
By Riot Games
This Arcane-themed social event merged team competition with storytelling. Players joined Piltover or Zaun factions to complete trivia, missions, and territory control battles—perfectly timed with the release of Arcane Season 2 on Netflix.
🧑🤝🧑 Best Social Event (Casual)
Monopoly GO! – Tycoon Racers
By Scopely
Team up, roll dice, and dominate! This competitive social event let players form 4-player squads to gather points through Monopoly GO!’s core gameplay. It turned a classic board game into a high-stakes community challenge.
🎮 Best Minigame (Midcore)
Goddess of Victory: NIKKE x Dave the Diver – Aegis the Diver
By Level Infinite
NIKKE’s surprise collaboration with Dave the Diver gave mobile fans the first taste of the indie darling’s gameplay. This faithful recreation blended diving, fishing, and restaurant sim mechanics with NIKKE’s flair—complete with battle passes and themed cosmetics.
🕹️ Best Minigame (Casual)
Merge Mansion – Secret Supply
By Metacore
Merge Mansion innovated with its first-ever minigame event, introducing an arcade-inspired slot-machine mechanic. Players merged items while managing overheating risks and energy limits, creating a high-stakes, high-reward twist on classic merge gameplay.
🚀 Best Newcomer (Midcore)
Pokémon TCG Pocket
By The Pokémon Company
This streamlined card collector transformed Pokémon’s classic TCG into a mobile-first experience. Since launching in October 2024, it has dominated Japan’s charts and cracked the Top 10 Grossing in the U.S., redefining what mobile card battlers can be.
🌟 Best Newcomer (Casual)
Domino Dreams™
By SuperPlay
Launching in early 2024, Domino Dreams quickly rose to the top of the casual space. Together with Dice Dreams, SuperPlay delivered a breakout year, showcasing its mastery of scaling and retention in competitive game categories.
🔄 Biggest Evolver (Midcore)
Brawl Stars
By Supercell
Brawl Stars kept things fresh in 2024 by reinventing core gameplay systems, launching innovative events, and introducing limited-time power-ups. The result? A resurgent audience and performance that matched its global launch success.
📈 Biggest Evolver (Casual)
Seaside Escape®: Merge & Story
By Microfun
By aligning with event trends—like social win streaks and excavation-style gameplay—Seaside Escape saw a massive revenue uptick. It now ranks among the Top 40 Grossing games, proving the power of smart live ops in casual genres
The Mobile AppDev Awards 2025 prove that mobile innovation is thriving—from beloved gaming franchises finding new ways to connect with fans, to utility apps adopting game-like mechanics for smarter engagement.
As mobile continues to evolve, these winners are setting the bar for what’s possible across gaming and beyond.
