The globally beloved mobile MOBA, Honor of Kings, has just launched a groundbreaking initiative that bridges the gap between virtual victories and real-world environmental conservation. As part of the Green Game Jam 2025, organized by Playing For The Planet with support from the United Nations Environment Programme (UNEP), players can now contribute to vital forest protection projects across Indonesia, Malaysia, and Brazil simply by engaging with exciting in-game events. This innovative campaign, which kicked off on April 4, 2025, offers a unique opportunity to “Protect Nature, Protect All Life” while earning fantastic rewards, including a free Legendary Skin!
Developed by TiMi Studio Group and published by Level Infinite, Honor of Kings boasts a massive global community, with over 200 million registered users. Now, this dedicated player base has the chance to channel their passion for gaming into tangible environmental action. The campaign features two key in-game activations designed to educate and engage players while driving support for critical conservation efforts.
Dive Deep into Diverse Ecosystems with “Protect Nature, Protect All Life” (Until April 22nd)
Running until April 22nd, 2025, the “Protect Nature, Protect All Life” event invites players on an educational journey through four distinct forest ecosystems. Developed in collaboration with forest conservation experts, this event features interactive storytelling that unveils the wonders of these vital habitats and introduces players to 18 fascinating plant and animal species, including several endangered ones.
By completing daily in-game tasks, players earn “Forest Breath” tokens, which unlock new chapters of this engaging narrative. As the global Honor of Kings community collectively progresses through these chapters, a global progress bar will fill. The ultimate reward? Upon reaching 100% completion, Honor of Kings will purchase and retire high-integrity carbon credits, directly supporting four impactful conservation initiatives:
- Katingan Peatland Restoration and Conservation Project (Indonesia): Focuses on protecting and restoring vital peatland ecosystems.
- Kuamut Rainforest Conservation Project (Malaysia): Dedicated to the preservation of crucial rainforest habitats in Malaysia.
- Rimba Raya Biodiversity Reserve Project (Indonesia): A significant initiative safeguarding a rich biodiversity hotspot in Indonesia.
- Brazilian Amazon APD Grouped Project (Brazil): Contributing to the protection of the world’s largest rainforest.
The selection of these projects is based on rigorous ratings from Sylvera, a globally recognized independent carbon credit rating agency, ensuring the quality and genuine impact of each initiative. This ensures that players’ virtual efforts translate into meaningful real-world change.
Unlock the Verdant Serenity: The “Match for Green” Event (April 10th – May 4th)
From April 10th until May 4th, 2025, players can participate in the fun and engaging “Match for Green” event to earn the exclusive Legendary Skin, Sakeer – Verdant Serenity, absolutely free! This special in-game event features a delightful stack and match mini-game. By completing daily missions, sharing the event with friends, and simply logging in, players will earn tokens that can be exchanged for this stunning skin.
The Sakeer – Verdant Serenity skin is more than just a cosmetic upgrade. Its vibrant design and immersive animations, skills, and voice lines are all themed around nature, emphasizing the crucial importance of healing humanity’s connection with the environment. It’s a beautiful way for players to showcase their commitment to the cause while enjoying their favorite hero.
Powered by Play for Good: A New Era of Gaming Philanthropy
This ambitious green campaign is made possible through Play for Good, an innovative platform developed by Tencent Games. This platform seamlessly integrates philanthropic activities into the gaming experience, allowing players to transform their virtual achievements into meaningful acts of kindness that contribute to making the world a better place.
The Honor of Kings Green Game Jam 2025 campaign, encompassing both “Protect Nature, Protect All Life” and “Match for Green,” is a testament to the power of gaming for good. By participating in this initiative, the Honor of Kings community joins a global movement spearheaded by the Playing for the Planet Alliance and supported by UNEP, inspiring game studios worldwide to weave environmental themes into their creations.
Ready to make a difference while you play? Dive into Honor of Kings starting today, and become a part of this vital mission to protect our planet. Earn incredible rewards, learn about crucial ecosystems, and contribute to real-world conservation efforts – all within the immersive world of Honor of Kings! Don’t miss out on these limited-time events and the chance to unlock the stunning Sakeer – Verdant Serenity skin.
To learn more please visit: Green Game Jam 2025.
