PlayStation is welcoming 2026 in style with the launch of its vibrant “Love of Play” campaign, spotlighting LE SSERAFIM’s KIM CHAEWON alongside exciting Lunar New Year celebrations, limited-time discounts, and a playful merchandise collaboration. Designed to celebrate togetherness, gaming, and the joy of play, the campaign blends pop culture, community, and PlayStation’s biggest offerings for the season.
PlayStation “Love of Play” Campaign Celebrates Lunar New Year with KIM CHAEWON
At the heart of the PlayStation Love of Play campaign is a special collaboration with KIM CHAEWON, leader of global K-pop sensation LE SSERAFIM. The campaign features a four-part video series that captures the warmth of the Lunar New Year—focusing on spending quality time with loved ones through gaming and shared experiences.
The first episode, titled “Family,” officially launches today and sets the tone for the series by highlighting heartfelt holiday moments made even more special with PlayStation at the center. The remaining episodes will roll out throughout the campaign, continuing to celebrate play, connection, and festive joy.
PlayStation Festive New Year Sale 2026: Major Discounts Incoming
Alongside the campaign, PlayStation is rolling out its Festive New Year Sale 2026, giving gamers the perfect excuse to upgrade their setups or expand their libraries.
Festive New Year Sale Dates
- February 6 to February 19, 2026
- Available at participating retailers while supplies last
PlayStation Festive New Year Sale Highlights
- PS5 Consoles – PHP 2,800 off (availability may vary by country)
- PlayStation VR2 – PHP 5,600 off
- Discounted PS5 Games, including:
- Ghost of Yotei
- Death Stranding 2: On The Beach
- Astro Bot
- Marvel’s Spider-Man 2
- God of War Ragnarök
Whether you’re stepping into next-gen gaming for the first time or catching up on must-play titles, the PlayStation Festive New Year Sale 2026 offers some of the strongest deals of the season.
PlayStation x Wiggle Wiggle: Limited-Edition “Love of Play” Merchandise
Adding a fun lifestyle twist to the campaign, PlayStation has teamed up with popular Korean lifestyle brand Wiggle Wiggle for a Love of Play limited-edition merchandise set.
Love of Play Merchandise Includes:
- PlayStation-branded Washable Home Slippers
- Acrylic Clips (2-piece set)
- Acrylic Coasters
Fans can score this exclusive merchandise by participating in select PlayStation Asia social media activities during the campaign. The merchandise is available in Singapore, Malaysia, Thailand, and the Philippines, making it a must-have collectible for PlayStation fans in the region.
A Festive Start to 2026 for PlayStation Fans
With KIM CHAEWON leading the celebration, generous Lunar New Year discounts, and charming exclusive merchandise, the PlayStation Love of Play campaign sets an energetic and heartfelt tone for 2026. It’s a reminder that gaming isn’t just about playing—it’s about sharing moments, celebrating together, and creating memories.
For more information on the Love of Play campaign with KIM CHAEWON, as well as a Q&A with her, please visit this blog. For more details on our Festive New Year Sale, please visit this blog.
