The Pokémon Company International and the Natural History Museum, London are teaming up to deliver a unique fan experience as Pokémon celebrates its 30th anniversary. From January 26 to March 22, 2026, the Museum’s Cranbourne Boutique will transform into an exclusive Pokémon pop-up store, marking the first collaboration of its kind between Pokémon and a UK museum.
An Exclusive Pokémon Experience in London
The limited-time pop-up will showcase a specially designed range of Pokémon merchandise inspired by the Natural History Museum’s world-renowned collections and architecture. Fans can look forward to exclusive clothing, accessories, stationery, prints, and even a brand-new plush toy created just for this collaboration.
A free ticket will be required to enter the store. Reservations open online starting October 1, 2025, with fans encouraged to sign up early to secure their spot.
Where Pokémon Meets Science
The collaboration highlights the shared passion of Pokémon and the Natural History Museum for the natural world and evolution. Just as Pokémon evolve into new forms to adapt to their environments, the Museum’s galleries trace the incredible journey of life on Earth—from prehistoric dinosaurs to today’s species.
“Pokémon and the Natural History Museum both celebrate the wonder of life and its diversity,” said Adam Farrar, Director of Commercial and Visitor Experience at the Museum. “We hope this collaboration sparks joy and curiosity for creatures both real and imagined.”
Exclusive Merchandise Supporting Science
The Pokémon x Natural History Museum collection will also be available via the Museum’s online shop beginning January 2026, with all profits helping support the institution’s charitable mission and the work of over 400 scientists tackling urgent planetary challenges.
Additionally, a select product range will be sold through the Pokémon Center UK Official Online Store, giving fans across the country a chance to join in the anniversary celebration.
Event Details
- Name: Pokémon x Natural History Museum Pop-Up Shop
- Location: Cranbourne Boutique, Natural History Museum, London
- Opening Date: January 26, 2026
- Closing Date: March 22, 2026
- Tickets: Free (required), available online from October 1, 2025
- Ticket Link: Natural History Museum Website
