Mobile Legends: Bang Bang (MLBB) Malaysia is hosting its largest-ever Ramadan initiative, the Golden Hour Livestream Event, as part of the Golden Month Campaign. This event includes a unique giveaway where 10 Malaysian players and their companions will receive paid trips to Makkah to perform Umrah. This groundbreaking initiative marks the first time a gaming company has incorporated Umrah trip giveaways into an in-game campaign, highlighting MLBB’s dedication to celebrating the diverse cultures of its player base.
The Golden Hour Livestream Event aims to uphold the significance of Ramadan in Malaysia and recognize the importance of the Islamic pilgrimage to Makkah. Through this giveaway, MLBB seeks to strengthen community bonds, encourage deeper connections among friends and family, and celebrate this important religious observance through engaging in-game experiences.
To win a paid 12-day trip to perform Umrah, players must participate in two live lucky draws on March 15 and March 22. To qualify for the draw, players need to complete at least three matches in Ranked, Classic, or Brawl modes. Each live stream will reveal five winners, who will also have the chance to win other prizes such as OPPO phones and in-game Diamonds.
Players can enter the draw by playing three matches in either Ranked, Classic, or Brawl modes between March 4 and March 10 for the first draw, and between March 11 and March 17 for the second draw. The live streams will be conducted on March 15 and March 22 at 10:00 PM (GMT+8), with draw results announced live during the event. Winners will be contacted via email and required to fill out a form with their relevant information within seven days of the announcement.
Graws Wen, Head of Malaysia and Singapore Market Publishing at MOONTON Games, expressed the campaign’s values: “Ramadan is a season of reflection, unity, and giving back—and we wanted our campaign to reflect these values. MLBB has always been about bringing people together, both in-game and beyond. With the Golden Month Campaign, we hope to create an opportunity for loved ones to share a meaningful journey that celebrates togetherness. In Malaysia, MLBB’s vibrant community is at the heart of everything we do—this is our way of honoring and giving back to our players.”
The Golden Hour Livestream Event is part of MLBB’s ongoing commitment to fostering deeper connections with the local community through campaigns that celebrate Malaysian culture. Following past initiatives like last year’s five-day Meriah Raya MLBB TikTok livestream, which encouraged friends and families to bond in-game during the holidays, MLBB continues to connect with its Malaysian community through culturally relevant campaigns. Given the strong presence of Muslim players in MLBB’s community, the Umrah trip giveaway during Ramadan is a meaningful way to further engage and give back to fans.
Running from February 28 to April 1, the Golden Month campaign is designed to bring players closer together, offering luxurious rewards and fostering an inclusive gaming environment where friends and families can connect through their shared love for MLBB.
