SEGA and ATLUS have officially launched their Tokyo Game Show 2025 (TGS 2025) website, giving fans a detailed look at what to expect when the event kicks off from September 25 to 28 at Makuhari Messe. From hands-on demos and free collectibles to special stage performances and exclusive merchandise, the SEGA/ATLUS booth is shaping up to be one of the most exciting stops at this year’s TGS.
Freebies and Demo Rewards for Fans
Attendees will have the chance to score limited-edition novelty gifts simply by visiting the SEGA/ATLUS booth or trying out demos of highly anticipated titles. Highlights include:
- Sonic Racing: CrossWorlds – Random pin buttons and original multi-sticker sheets.
- Sonic Rumble – An exclusive acrylic keychain available after the special stage.
- Virtua Fighter 5 R.E.V.O. World Stage – Fans and series logo stickers in black and white.
- Football Manager 26 & SEGA Football Club Champions 2025 – Knapsacks, sports towels, stickers, and foldable fans.
- Persona 3 Reload & Persona 5: The Phantom X – Shopping bags, rulers, sun visors, and collectible sticker sets.
- Borderlands 4 – Mini Claptrap figures, pin buttons, gun-shaped fans, Ripper masks, and more.
- SHINOBI: Art of Vengeance – Stickers handed out after the special stage.
All items are limited while supplies last, making early attendance key for collectors.
Stage Events and Fan Time Shows
The SEGA/ATLUS booth will also feature Fan Time Shows with celebrity guests, live performances, and influencer appearances. These events will celebrate major franchises including Persona, Sonic Racing: CrossWorlds, Virtua Fighter, and Football Manager 26.
Performers such as Azumi Takahashi, Lotus Juice, Lyn, and DJ:RAM RIDER will headline music showcases, while influencers like Crazy Raccoon, 2BRO., and Fischer’s join gameplay stages.
All stage events will also be streamed live on SEGA’s official YouTube channel, ensuring fans worldwide can join the action.
- Watch the September 25 stream here
- Watch the September 26 stream here
- Watch the September 27 stream here
- Watch the September 28 stream here
Exclusive SEGA/ATLUS Merchandise
The SEGA/ATLUS TGS 2025 Store (Hall 10-W41) will sell a wide lineup of official merchandise, including:
- Sonic Racing: CrossWorlds Street Art T-Shirts (5 designs)
- Sonic-themed luggage tags and trading cards
- Like a Dragon 20th Anniversary items including cooling towels, Ichiban senbei, and pin button sets
- Persona 3 Reload and Persona 5: The Phantom X goods, such as acrylic keychains, files, and bundles
- Shinobi Art of Vengeance apparel and collectibles
Fans who shop early can also claim character-themed coasters as giveaway items between September 25–28. Select merchandise will later be available through online stores, with shipping scheduled for late October.
See the full SEGA/ATLUS TGS 2025 goods lineup here.
Event Details
- Event Name: Tokyo Game Show 2025
- Venue: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba City)
- Dates:
- Business Days: September 25–26, 10:00 AM – 5:00 PM JST
- Public Days: September 27, 9:30 AM – 5:00 PM JST | September 28, 9:30 AM – 4:30 PM JST
- SEGA/ATLUS Booth Location: Hall 4-N06
- Merchandise Store Location: Hall 10-W41
- Family Game Park: Open only on public days, admission free
Ready for SEGA and ATLUS at TGS 2025
With world-class stage performances, exclusive game demos, limited-edition collectibles, and a packed merchandise lineup, SEGA and ATLUS are once again proving why their booth is a must-visit at Tokyo Game Show. Whether you’re planning to attend in person or watch from home, fans can follow the latest updates via the official SEGA/ATLUS TGS 2025 site.
