The Esports World Cup Foundation (EWCF) has announced an electrifying new partnership with Spotify, naming the global audio giant the official audio streaming partner for Esports World Cup 2025 (EWC). This groundbreaking collaboration promises to elevate the sound of competition, delivering a 360-degree audio experience that brings music to the forefront of the world’s largest esports event.
Spanning July 7 to August 24, the EWC 2025 returns to Riyadh with more than 2,000 top players, 200 elite Clubs, and 25 tournaments featuring 24 games—all competing for a historic $70 million+ prize pool. But this year, it’s not just about the gameplay—it’s about the soundtrack that drives it.
Introducing the EWC Music Hub, Curated by Spotify
As part of the collaboration, Spotify is launching the EWC Music Hub—a dedicated music destination for fans worldwide. The hub will host:
🎶 Official tournament anthems
🎮 Gaming-inspired playlists curated by Spotify experts
👥 Collaborations with global artists and EWC creators
📱 On-site activations and content creation with fans
With over 100 million tracks and an ever-expanding content library, Spotify is set to provide the ultimate sound companion to every moment of the EWC.
“Our partnership with Spotify extends the Esports World Cup experience beyond the arena,” said Mohammed Al Nimer, Chief Commercial Officer at EWCF. “Through original music and fan-powered playlists, we’re building deeper emotional connections between players, fans, and the games they love.”
Music at the Core of EWC 2025: Post Malone Headlines Opening Ceremony
Music takes center stage at EWC 2025 like never before. The Opening Ceremony on July 10 will feature a star-studded performance by Post Malone, alongside the live debut of “Til My Fingers Bleed” performed by DINO of SEVENTEEN, Duckwrth, and Telle Smith of The Word Alive. Fans can also look forward to appearances by GRAMMY-nominated DJ Alesso and celebrated cellist Tina Guo, blending gaming and global music culture in one of the most ambitious esports openings to date.
“We’re thrilled to partner with the Esports World Cup,” said Akshat Harbola, Spotify’s Managing Director for MENAP. “In Saudi Arabia, we’ve seen the world’s highest share of music streamed via gaming consoles—proving that music and gaming are inseparable. This partnership celebrates that powerful connection.”
A New Era for Esports and Audio Entertainment
With this strategic collaboration, Spotify and EWCF are reshaping how fans engage with esports. Whether you’re tuning in to intense matches, walking through the EWC Festival in Riyadh, or gaming at home, the sounds of the EWC will follow you—on your console, your headphones, and your playlists.
The Esports World Cup Festival will also feature cosplay showcases, anime cafés, retro arcades, creator studios, and more—making it a full-spectrum celebration of gaming culture.
To learn more and stay updated on all EWC 2025 activities, visit:
🌐 esportsworldcup.com
About the Esports World Cup
The Esports World Cup (EWC) is the world’s most prestigious multi-title esports tournament, bringing together global players and clubs in a cross-game competition format. It stands as the largest esports prize pool in history and unites fans around the globe under one digital stage in Riyadh every year.
About Spotify
Launched in 2008, Spotify is the world’s most popular audio streaming platform, home to over 100 million tracks, 7 million podcasts, and now a growing audiobook library. With 678 million users across 180+ markets, Spotify continues to shape the future of audio culture—now with esports in the mix.
