East Side Games Group (ESGG), in collaboration with Jazwares and Zaibatsu Interactive, has officially announced Squishmallows Match, a brand-new match-3 puzzle mobile game set in the heart of the Squishmallows universe. Launching globally on September 2, 2025, this is the first mobile game of its kind to bring the iconic plush characters to life in an interactive, puzzle-packed adventure.
But the fun begins right now — fans can pre-order on the App Store or pre-register on Google Play starting August 6 to unlock exclusive in-game rewards and get early access to a never-before-seen Squishmallow, both in digital form and as a limited-edition real-life plush.
A New Way to Squish, Match, and Collect
Combining the wildly popular match-3 gameplay with the irresistible charm of the Squishmallows brand, Squishmallows Match offers players a cozy, colorful, and relaxing way to dive deeper into the world they adore.
“With Squishmallows Match, we’re introducing fans to a whole new way to collect, play, and connect with the styles they love,” said Jim Wagner, Chief Product Officer at East Side Games Group. “This game blends the collectible spirit of Squishmallows with satisfying match-3 puzzles — players will find something fun and rewarding every time they log in.”
Built for longtime fans and newcomers alike, the game features an immersive mobile adventure with interactive gameplay, authentic Squishmallow personalities, and tons of customization options to make your squad your own.
Key Features That Make This a Must-Play
- 💫 Addictive Match-3 Gameplay: Thousands of joyful, colorful puzzle levels to keep you coming back.
- 🧸 Exclusive Squishmallows to Collect: Fan favorites and brand-new characters, including limited-time and promo-only releases — plus real-world plush giveaways.
- 🎁 Daily Rewards & Events: Unlock boosters, surprises, and seasonal content that keeps things fresh.
- ✨ Show Off Your Style: Customize your player feed and flaunt your favorite Squishmallows.
- 🌍 Join a Global Community: Compete in events, compare collections, and take part in global milestones.
Join the Global Community Rewards Challenge
Early adopters who pre-order or pre-register will automatically become part of the Community Rewards Challenge — a global event where fans work together to unlock milestone-based rewards. The more fans who sign up, the more bonuses get released before launch.
Participants will also get the chance to win a super-exclusive, never-before-released Squishmallow plush, available only to those who join before the September 2 launch.
How to Pre-Order or Pre-Register
- 📱 iOS Users: Pre-order now on the App Store
- 📱 Android Users: Pre-register on Google Play
Pro tip: Do it ASAP — spots for early plush giveaways may be limited!
Stay in the Loop
Follow Squishmallows Match across social media for sneak peeks, character reveals, community contests, and more:
- Instagram: @SquishmallowsMatch
- TikTok: @SquishmallowsMatch
- Facebook: Squishmallows Match
- Official Site: www.squishmallowsmatch.com
Whether you’re a collector, a puzzle lover, or just in it for the adorable vibes, Squishmallows Match is shaping up to be the cozy gaming hit of the season. Pre-register now, build your squad, and get ready to match, collect, and win when the game drops on September 2, 2025.
