SEGA - The Gaming Districts

SEGA and My Arcade Unveil New Sonic the Hedgehog Retro Devices for Fans and Collectors

By The Gaming Districts December 3, 2025

SEGA of America has teamed up with My Arcade to launch a brand-new lineup of Sonic the Hedgehog retro gaming devices—reviving the spirit of classic arcade play for modern fans,…

Sonic Speeds Into the Olympics: SEGA and IOC Announce Multi-Year Licensing Deal

By The Gaming Districts October 8, 2025

In a historic collaboration that bridges gaming and global sports, SEGA CORPORATION has teamed up with the International Olympic Committee (IOC) for a multi-year licensing agreement that unites the iconic…

Sonic Racing: CrossWorlds Adds 16 Brand Collaborations With Custom Decals Ahead of Launch

By The Gaming Districts September 18, 2025

SEGA has just revved up the excitement for its upcoming racer Sonic Racing: CrossWorlds by unveiling a unique collaboration with 16 major global brands. Players will be able to personalize…

SEGA and ATLUS Unveil Massive Tokyo Game Show 2025 Booth Plans: Freebies, Stage Events, and Exclusive Merchandise

By The Gaming Districts September 18, 2025

SEGA and ATLUS have officially launched their Tokyo Game Show 2025 (TGS 2025) website, giving fans a detailed look at what to expect when the event kicks off from September…

SEGA and ATLUS Bring Sonic Racing: CrossWorlds, Persona 3 Reload, and More to Tokyo Game Show 2025

By The Gaming Districts September 10, 2025

SEGA and ATLUS are set to dominate the spotlight at Tokyo Game Show 2025 (TGS 2025), happening from September 25–28 at Makuhari Messe in Chiba, Japan. The official SEGA/ATLUS TGS…

Sonic Racing: CrossWorlds and Virtua Fighter 5 R.E.V.O. Take the Stage at Esports World Cup 2025

By The Gaming Districts July 5, 2025

SEGA Announces Exciting Exhibition Matches and Interactive Events at EWC 2025 Featuring Sonic Racing: CrossWorlds and Virtua Fighter 5 R.E.V.O. Get ready, gamers and SEGA fans alike—Sonic Racing: CrossWorlds and…

Second episode of SONIC X SHADOW GENERATIONS: Dark Beginnings now out

By The Gaming Districts October 10, 2024

October 9, 2024 – SEGA has released the second episode of SONIC X SHADOW GENERATIONS: Dark Beginnings, which serves as an animated prologue to SONIC X SHADOW GENERATIONS—a new Sonic…

SEGA and ATLUS collaborates with AirAsia for gaming-travel crossover

By The Gaming Districts October 10, 2024

KUALA LUMPUR, MALAYSIA and TOKYO, JAPAN, 8 October 2024 – AirAsia, Asean's leading travel and lifestyle brand, and global gaming powerhouse SEGA, together with its acclaimed group company ATLUS, today…

Sonic x Shadow Generations: Dark Beginnings’ First Episode Out Now

By The Gaming Districts September 27, 2024

September 26, 2024 – SEGA has released the first episode of Sonic x Shadow Generations: Dark Beginnings, which serves as an animated prologue to SONIC X SHADOW GENERATIONS—a new Sonic…

Farming Simulator 25 releases new trailers

By The Gaming Districts September 27, 2024

September 26, 2024 – SEGA is pleased to reveal two brand-new trailers for Farming Simulator 25, which will launch on PlayStation®5, Xbox Series X|S, Steam, Epic Games Store, and PC…