One of gaming’s most legendary franchises is entering a milestone year. Crystal Dynamics has officially unveiled a massive lineup of brand partnerships for the Tomb Raider 30th anniversary, setting the stage for a year-long celebration of Lara Croft’s legacy throughout 2026.
First released in 1996, Tomb Raider redefined action-adventure games and cemented Lara Croft as a global pop culture icon. Nearly three decades later, the franchise is honoring its history with collaborations spanning gaming hardware, fashion, collectibles, comics, and lifestyle merchandise, with more reveals planned throughout the year.
A Year-Long Celebration for Lara Croft Fans
To mark the 30th anniversary of Tomb Raider, Crystal Dynamics is teaming up with a diverse range of well-known brands, ensuring fans can celebrate Lara Croft far beyond the screen. These partnerships aim to spotlight the franchise’s enduring influence across gaming, art, fashion, and collector culture.
From retro-inspired gaming gear to premium apparel and high-end collectibles, the anniversary campaign highlights how Tomb Raider continues to evolve while honoring its roots.
Tomb Raider 30th Anniversary Brand Partners Revealed
Crystal Dynamics confirmed an impressive list of collaborators set to launch Tomb Raider-themed products and experiences throughout 2026, including:
Gaming and Hardware
- 8BitDo – Renowned for retro-inspired gaming controllers and peripherals
- Aspyr – Developer and publisher behind Tomb Raider I–VI Remastered and Tomb Raider: Definitive Edition on modern platforms
Art, Comics, and Collectibles
- Blend Cota Studios – Original fine art inspired by Tomb Raider: Legacy of Atlantis
- Dark Horse Comics – Celebrated comic publisher behind Tomb Raider: The Sacred Artifacts
- Iconiq Studios – Premium collectibles and board games
- Upper Deck – Trading cards and entertainment collectibles
- Tubbz – A special 30th Anniversary Lara Croft duck collectible
Fashion and Lifestyle
- Fulllife – Premium French streetwear and gaming apparel
- Loungefly – Fashion-forward bags and accessories
- Shark Robot – Apparel and artist-driven collectibles
- Syntilay – Futuristic footwear collaboration honoring the anniversary
- GUNNAR Optiks – High-performance eyewear designed for digital screen use
Pop Culture Favorites
- Funko – Iconic Pop! figures celebrating Lara Croft
- FiGGYZ – Magnetic pixel-art collectibles with customizable backdrops
Official Merchandise
- Tomb Raider Gear Store – New anniversary-themed products rolling out all year long
Together, these partnerships ensure that Tomb Raider’s 30th anniversary reaches fans across multiple communities and styles.
Tomb Raider’s Future Continues in 2026
Beyond merchandise and collaborations, Crystal Dynamics confirmed that Tomb Raider: Legacy of Atlantis is still on track for release later this year. Developed in collaboration with Amazon Game Studios and Flying Wild Hog, the reimagining of Lara Croft’s genre-defining adventure is slated for PC, PlayStation 5, and Xbox Series X|S.
With new projects, remastered classics, and anniversary collaborations lined up, 2026 is shaping up to be one of the most ambitious years in Tomb Raider history.
A Franchise That Defined Action-Adventure Gaming
With over 100 million copies sold and a fanbase exceeding 160 million players worldwide, Tomb Raider remains one of the most influential franchises in video game history. Lara Croft’s impact extends across films, animation, comics, and pop culture, earning her a place among TIME Magazine’s most influential video game characters of all time.
The franchise’s acclaimed Survivor Trilogy—Tomb Raider (2013), Rise of the Tomb Raider, and Shadow of the Tomb Raider—further solidified its modern legacy, collecting more than 200 awards and nominations.
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