Zenless Zone Zero fans can now take their love for New Eridu beyond the screen as KYURAMEN launches its first-ever gaming collaboration with HoYoverse’s urban fantasy action RPG.
The world of Zenless Zone Zero is making its way into the real world through a new dining collaboration with KYURAMEN, one of the fastest-growing ramen restaurant brands in the United States.
Running from until October 15, 2026, the KYURAMEN x Zenless Zone Zero collaboration gives fans the chance to enjoy a limited-time themed meal, collect exclusive merchandise, and claim special in-game rewards at participating KYURAMEN locations across the U.S.
The partnership marks KYURAMEN’s first-ever gaming collaboration, bringing together its ramen-focused dining experience with the characters, food, and world of Zenless Zone Zero.
Zenless Zone Zero Gets Its Own KYURAMEN Special Combo
At the center of the collaboration is the ZZZ Special Combo, a limited-time meal inspired by one of the dishes featured in Zenless Zone Zero.
The combo pairs KYURAMEN’s Spicy Chili Chicken Ramen with a Sparkling Lemonade, with prices starting at $19.99 plus tax, although pricing may vary depending on location.
The ramen combines popcorn chicken, corn, scallions, bamboo shoots, half a marinated egg, and nori for a hearty bowl designed to capture the spirit of the game’s food culture.
The accompanying Sparkling Lemonade mixes fresh lemonade with sparkling water, providing a refreshing contrast to the spicy ramen.
For Zenless Zone Zero players, however, the meal offers more than something to eat.
Every ZZZ Combo Comes With Exclusive Collectibles and In-Game Rewards
Each ZZZ Special Combo purchase comes with an exclusive collectible package containing one of four randomly distributed acrylic character badges or keychains.
Fans will also receive a Zenless Zone Zero in-game redemption code, giving the collaboration a direct connection between the physical dining experience and the game.
The codes unlock a selection of exclusive rewards, including:
- Collaboration Exclusive Commemoration Avatar
- Collaboration Exclusive Namecard
- Stamina Item
- 30,000 Denny
- Three Senior Investigator Logs
Each code can be redeemed once per game UID and remains valid through December 31, 2026.
That means players have plenty of time to claim their digital rewards even after the KYURAMEN collaboration concludes on October 15.
More Zenless Zone Zero Collectibles Are Up for Grabs
KYURAMEN and HoYoverse are also offering additional premium collectibles for fans who spend more during designated promotional periods.
The first 100 guests who spend $80 or more at each participating location during the applicable promotion will receive an exclusive collectible while supplies last.
From August 14 through September 14, qualifying guests can receive a limited-edition acrylic character stand featuring Bangboo, Ellen Joe, and Komano Manato.
The second promotional period runs from September 15 through October 15, when qualifying guests can instead receive an exclusive wooden Bangboo spoon.
With limited quantities available, fans interested in collecting the collaboration merchandise will want to check with their local participating KYURAMEN restaurant before visiting.
KYURAMEN and HoYoverse Bring New Eridu Into the Real World
The collaboration represents an effort by both brands to connect their respective communities through something more tangible than traditional digital promotions.
KYURAMEN founder and CEO Gary Lin described the partnership as an opportunity to combine food, gaming, and fandom while creating a dining experience that extends beyond the meal itself.
For HoYoverse, ramen is particularly fitting for Zenless Zone Zero because food plays an important role in the game’s setting.
“Ramen has always been more than just a meal in Zenless Zone Zero-it’s woven into Sixth Street and the culture of New Eridu,” said Fish Ling, Executive Vice President of Global Business Development & Partnerships at HoYoverse.
The partnership allows fans to experience that aspect of New Eridu outside the game, turning one of the fictional world’s familiar food traditions into an actual dining experience.
Where to Experience the KYURAMEN x Zenless Zone Zero Collaboration
The KYURAMEN x Zenless Zone Zero promotion is available for dine-in only at participating KYURAMEN restaurants across the United States.
The collaboration includes participating Super KYURAMEN locations but excludes KYURAMEN Express restaurants.
Because participating locations and pricing can vary, fans should check KYURAMEN’s official channels for the latest information before making a visit.
Visit the official KYURAMEN website
A Perfect Match for Zenless Zone Zero Fans
With its combination of themed food, collectible merchandise, and digital rewards, the KYURAMEN collaboration gives Zenless Zone Zero fans another way to engage with the world of New Eridu.
The timing also gives collectors multiple opportunities to participate, with different premium rewards available during the August-September and September-October promotional periods.
As Zenless Zone Zero continues to expand its presence beyond gaming through collaborations and real-world experiences, KYURAMEN’s first gaming partnership provides fans with a chance to turn a familiar part of the game’s fictional culture into an experience they can actually enjoy.
For fans in the United States, the KYURAMEN x Zenless Zone Zero collaboration is available now and runs until October 15, 2026, while supplies and promotional collectibles last.
For more information about the KYURAMEN x Zenless Zone Zero collaboration, participating locations and menu details, visit www.kyuramen.com or follow @kyuramen.official on social media.
