Mobile Legends: Bang Bang celebrates its 10th anniversary with free skins, limited-time events, exclusive rewards, and a special offline birthday celebration for players around the world.
A decade is a major milestone for any game, but for Mobile Legends: Bang Bang (MLBB), its 10th anniversary represents more than just another birthday. It marks ten years of players, communities, creators, esports competitors, and developers growing alongside one of the world’s most popular mobile games.
On September 4, 2026, MOONTON Games officially launches ALL IN MLBB, a global 10th Anniversary campaign designed to celebrate the players who have helped shape the game’s journey over the past decade.
The campaign will bring a mixture of in-game events, anniversary rewards, new skins, community activities, and an upcoming offline birthday celebration. With MLBB now reaching more than 1.5 billion installations and 110 million monthly active users across more than 80 countries, the anniversary highlights just how far the mobile MOBA has come since its launch.
MLBB 10th Anniversary Campaign Goes ALL IN
The theme of the MLBB 10th Anniversary campaign is centered on the relationship between the game and its community.
For many players, MLBB has been part of their lives for years. Some discovered the game during their school days, while others built friendships and longtime squads through its competitive 5v5 matches. Heroes that were once first picks have become longtime mains, while casual matches have evolved into competitive careers for some members of the community.
The ALL IN MLBB campaign aims to celebrate those individual stories while looking toward the game’s next decade.
According to MOONTON Games, the game’s growth has been supported by a publishing strategy that combines an accessible free-to-play experience with strong local engagement. Regional creators, communities, and campaigns have played an increasingly important role in helping MLBB connect with players in different markets.
This approach has also resulted in annual campaigns such as Golden Month, which brings communities together through localized creator content and activities focused on giving back.
New Nana and Layla Skins Lead the Anniversary Rewards
One of the biggest attractions of the MLBB 10th Anniversary celebration is the collection of rewards and limited-time events being introduced throughout the anniversary period.
Players will have multiple opportunities to obtain premium content, including new skins for two of MLBB’s most recognizable heroes, Nana and Layla.
10th Anniversary Celebration Pass
Running from September 4 to November 1, 2026, the 10th Anniversary Celebration Pass gives players the opportunity to earn Battle Pass EXP and unlock several rewards.
Among the highlights is a brand-new Nana Epic Skin, alongside an Epic Skin Selection Chest and a Random Epic Skin Chest.
Returning players are also being given an opportunity to participate in the celebrations, with a free Returning Anniversary Skin available as part of the campaign.
Anniversary Gala Weekend
The celebrations continue with the Anniversary Gala Weekend, running from September 25 to October 11, 2026.
During the event, players will be able to choose from 265 skins while earning additional rewards, including a new animated emote, Battle Pass EXP, and Premium Skin Fragments.
For collectors and longtime MLBB players, the event offers another chance to revisit some of the game’s extensive skin lineup while participating in the anniversary festivities.
Layla’s Stellar Gala
Layla will take center stage later in the celebration with Layla’s Stellar Gala, which runs from October 9 to November 19, 2026.
The event introduces the “Starfall Breakout” mini-game, where players can take part for a chance to claim Layla’s new Collector Skin.
A free skin and emblem trial will also be available from October 9 to November 12, giving players another way to experience some of MLBB’s premium content during the anniversary period.
MLBB Birthday Party Brings the Celebration Offline
While much of the 10th Anniversary campaign will take place inside the game, MOONTON Games is also preparing an offline celebration.
The MLBB Birthday Party is scheduled to take place in October, bringing players and members of the development team together for a special community event.
The celebration will feature community activities, limited-edition souvenirs, and a developer question-and-answer session. Players will also have the opportunity to share their ideas and hopes for the future of MLBB.
MOONTON Games says additional information about the birthday event will be revealed at a later date.
MLBB Has Grown Beyond Its Original 5v5 Experience
The MLBB 10th Anniversary also reflects how the franchise has expanded beyond its original mobile MOBA experience.
Over the past decade, familiar heroes and characters have appeared across different experiences, including Mobile Legends: Adventure (MLA) and Magic Chess: Go Go (MCGG).
These titles have allowed players to interact with the MLBB universe through different genres and gameplay formats, helping the franchise evolve into a broader entertainment ecosystem.
The game has also continued to expand through collaborations with major names across entertainment, sports, music, and consumer brands.
Partnerships involving NARUTO, THE KING OF FIGHTERS, Neymar Jr, ITZY, Jollibee, Visa, and Chow Tai Fook have helped MLBB reach audiences beyond traditional mobile gaming.
Roger Yu, Producer of MLBB at MOONTON Games, highlighted the importance of balancing global growth with local communities.
“MLBB’s first decade demonstrates that global scale and local relevance can reinforce each other. We have kept the core game accessible while investing in creators, cultural moments, and partnerships that give communities a role in shaping the brand,” Yu said.
“This approach has enabled MLBB to grow beyond a single title into a broader entertainment ecosystem. ALL IN MLBB recognises the players who made that growth possible and reaffirms that they will remain central to our next decade.”
MLBB Esports Enters Its Next Decade
The game’s evolution has not been limited to its player base and entertainment partnerships. MLBB Esports has become one of the most established competitive ecosystems in mobile gaming.
Over the past decade, MLBB has developed competitive pathways that allow players to progress from grassroots communities to national, regional, and international tournaments.
The game’s competitive scene reached another major milestone in 2025 when MLBB returned as an official medal event at the Southeast Asian Games for the fourth consecutive edition.
In 2026, MLBB also made its Asian Games debut, further strengthening its position within the international esports landscape. The game was additionally selected as the first confirmed title for the inaugural Esports Nations Cup.
MLBB’s international footprint has continued to expand as well. The Mobile Legends: Bang Bang Southeast Asia Cup (MSC) and Mobile Legends: Bang Bang Women’s Invitational (MWI) made their European debuts in Paris, while the M8 World Championship Finals are set to take place in Istanbul, Türkiye.
M7 and EWC 2026 Set New MLBB Esports Records
The competitive side of MLBB has also continued to break viewership records.
The M7 World Championship became the most-watched mobile esports tournament in history, reaching 5.68 million peak concurrent viewers.
MLBB also maintained its dominance at the Esports World Cup, topping the event for a third consecutive edition in 2026. The tournament recorded 2.89 million peak concurrent viewers, underlining the continued global interest in MLBB esports.
These milestones demonstrate how the game’s community has expanded from individual matches on mobile devices into a worldwide competitive ecosystem.
What Comes Next for MLBB?
As MLBB begins its second decade, MOONTON Games says its focus will remain on improving the experience for existing players while creating more opportunities for new communities to become part of the game.
Roger Yu said the development team will continue listening to players and communities across different markets while expanding the game’s content and gameplay.
“Moving into the next decade, the team will continue to focus on refining the gaming experience, listening to the voices of players and communities in different markets, and expanding the boundaries of MLBB through more content and gameplay,” Yu said.
He also emphasized that the game’s esports ecosystem will continue to develop pathways for players and competitors to progress from local communities to larger international stages.
For a game that has spent ten years building its identity around its community, that may be the most fitting direction for its next chapter.
MLBB’s Next Decade Starts With Its Players
The MLBB 10th Anniversary celebration is ultimately less about looking back at ten years of updates and more about recognizing the millions of players who made that journey possible.
From its original 5v5 battles to its expanding collection of games, collaborations, community events, and global esports competitions, MLBB has transformed into a much larger gaming and entertainment ecosystem.
With ALL IN MLBB now underway, players can begin collecting anniversary rewards, exploring new events, and preparing for the upcoming birthday celebrations.
After ten years, the next chapter of Mobile Legends: Bang Bang is officially beginning — and once again, its players are at the center of it.
MLBB 10th Anniversary Event Schedule
10th Anniversary Celebration Pass: September 4 – November 1, 2026
Anniversary Gala Weekend: September 25 – October 11, 2026
Layla’s Stellar Gala: October 9 – November 19, 2026
Layla Skin and Emblem Trial: October 9 – November 12, 2026
MLBB Birthday Party: October 2026, with additional details to be announced
Follow MLBB on Facebook, Instagram, TikTok, X, and YouTube to learn more about the ALL IN MLBB celebration.
