Bleach: Brave Souls is celebrating its monumental 10th anniversary with a wave of content that has fans worldwide hyped. KLab Inc. has officially launched the 10th Anniversary Zenith Summons, introducing stunning new ★5 versions of Ichigo Kurosaki and Rukia Kuchiki, along with original art from creator Tite Kubo, a new theme song by Cö shu Nie, a slew of social giveaways, and even an offline event later this year in Japan.
The Zenith Summons event kicks off July 22 and runs through July 31 (JST), giving fans the chance to summon exclusive anniversary characters and earn powerful new rewards.
✨ New Anniversary Forms of Ichigo & Rukia Take the Stage
At the heart of the celebration are the 10th Anniversary versions of Bleach legends Ichigo Kurosaki and Rukia Kuchiki—exclusive ★5 characters designed specifically for the milestone event.
- Ichigo Kurosaki appears cloaked in divine light, representing the sun, symbolizing his unwavering resolve to protect.
“Right now, my power is to illuminate and protect.” - Rukia Kuchiki radiates the serene glow of the moon, embodying nobility and strength.
“I’ll use this power to protect the peace of this world.”
🎶 New Theme Song: “Won’t Leave You Behind” by Cö shu Nie
To mark the anniversary, popular alt-rock band Cö shu Nie delivers the emotional anthem “Won’t Leave You Behind”, now featured as the official 10th Anniversary theme song.
▶️ Watch the video message from Cö shu Nie
▶️ Check out the 10th Anniversary Trailer
🎁 Anniversary Gift Campaign – Win Exclusive Bleach Merch!
Running until July 31, fans can join the 10th Anniversary Gift Campaign on X (formerly Twitter) for a chance to win limited edition Bleach: Brave Souls merchandise like:
- Original metal posters
- T-shirts
- And more—1,000 winners in total!
How to Enter:
- Follow @Bleachbrs_en
- Repost the campaign tweet
- Winners will be contacted via DM
📸 Limited Edition Photo Print Campaign (Round 4)
From July 23 to July 30, fans in Japan can grab exclusive Ichigo and Rukia 10th Anniversary prints at 7-ELEVEN stores. Plus:
- Post using the campaign hashtags for a chance to win a photo set
- 3 lucky winners will get their prints autographed by Masakazu Morita (Ichigo) and Fumiko Orikasa (Rukia)
- Download free smartphone wallpapers just by participating!
🎉 Brave Souls Offline Event Coming to Tokyo
Fans in Japan can look forward to an in-person celebration! An official offline event is set for November 3, 2025, at Tokyo Big Sight TFT Hall. Details on tickets and programming will be released soon via the official anniversary site and social channels.
📱 About Bleach: Brave Souls
Originally launched on July 23, 2015, Bleach: Brave Souls is a 3D action game available on iOS, Android, PC, PS4, Nintendo Switch, and Xbox One. It offers fast-paced hack-and-slash combat, PvP, co-op quests, and deep story content based on the iconic Bleach manga and anime.
Now spanning over 10 years, the game continues to evolve, supported by millions of players and the passionate global Bleach fandom.
🔗 Stay Connected with Bleach: Brave Souls
- 10th Anniversary Site: http://bit.ly/4fEFOgW
- Official Website: https://www.bleach-bravesouls.com/en/
- Twitter/X: @Bleachbrs_en
- Facebook: facebook.com/BleachBS.en
- YouTube: Bleach: Brave Souls Channel
- Instagram: @bleachbravesouls_official
- TikTok: @bleachbrs_en_official
