Southeast Asia’s biggest gaming star, Jess No Limit, lands on Forbes 30 Under 30 Asia 2025, proving that Mobile Legends: Bang Bang is more than just a game—it’s a launchpad for digital success.
In a landmark moment for Southeast Asia’s gaming scene, Justin “Jess No Limit” has been named to the Forbes 30 Under 30 Asia 2025 list under the Media, Marketing & Advertising category. The Indonesian gaming icon’s rise from Mobile Legends: Bang Bang (MLBB) pro player to digital mogul is a powerful testament to how mobile gaming can transform lives and careers.
With over 54 million YouTube subscribers and 6.7 billion views, Jess No Limit is now the most-subscribed YouTuber in Southeast Asia. His journey began in the Land of Dawn, the battlefield of MLBB, and has since evolved into a digital empire that inspires millions.
“This is a great honor for me,” said Justin. “MLBB was the foundation of my career. It taught me resilience, strategy, and creativity. I hope my story inspires young gamers to dream big and work hard.”
🎯 Mobile Legends: A Game-Changer for the Creator Economy
Jess No Limit’s recognition by Forbes is more than a personal milestone—it’s a spotlight on the growing influence of mobile esports and the creator economy in Asia. MLBB, developed by MOONTON Games, has become a cultural phenomenon with over 1.5 billion downloads and 110 million monthly active users globally.
“Justin’s journey from gamer to digital entrepreneur reflects how MLBB empowers youth to dream big and thrive in the digital economy,” said Rana Annisa Fahmi, KOL Lead for Indonesia at MOONTON Games. “We’re thrilled to see him receive international recognition.”
🏆 From Mobile Legends Player to Digital Powerhouse
Justin first made waves as a professional esports athlete with EVOS Legends from 2017 to 2019. After retiring from competitive play, he pivoted to full-time content creation, focusing on mobile gaming, lifestyle vlogs, and motivational content. His authenticity and consistency quickly earned him a massive following across platforms like YouTube, TikTok, Instagram, Facebook, and X.
He also holds a MURI Award (Museum Rekor Indonesia) for being the most-subscribed YouTube channel in Southeast Asia—a feat that cements his legacy in the region’s digital history.
🌍 MLBB’s Expanding Global Footprint
Jess No Limit’s success is just one of many stories emerging from the MLBB ecosystem. With a robust esports infrastructure, MLBB continues to create sustainable career paths for pro players, shoutcasters, event organizers, and more.
This year, MLBB will take center stage at the 2025 Esports World Cup (EWC) with the Mid Season Cup (MSC) and MLBB Women’s Invitational (MWI), featuring a combined prize pool of USD 3.5 million—a clear signal of the game’s global ambitions.
🚀 MOONTON’s Vision: Empowering the Next Generation
MOONTON Games is doubling down on its commitment to youth empowerment through initiatives like MLBB Esports, MOONTON Cares, and partnerships with local governments. The goal? To build a future where young gamers can lead, innovate, and succeed—both in-game and in real life.
📲 Follow the Journey
Jess No Limit’s story is far from over. As he continues to break barriers and inspire millions, his journey serves as a beacon for aspiring creators and gamers across the globe.
Follow Justin’s journey by subscribing to him on YouTube, Facebook, Instagram, TikTok, and X.
