Mobile Legends: Bang Bang (MLBB), one of the most popular mobile MOBAs in the world, is officially celebrating nine years of global success. The hit title has launched its biggest anniversary event to date, the “9th to Meet You” festival, which runs from October 9 to November 17, 2025, bringing new skins, game modes, and community-driven events to millions of players worldwide.
Nine Years of Global Impact
Since its release in 2016, MLBB has grown into a cultural phenomenon with over 1.5 billion registered users and 110 million monthly active players across 190 countries. It has dominated Southeast Asia’s charts for nearly a decade and continues to play a pivotal role in the rise of mobile esports.
In 2025, the global games market is expected to surpass $188 billion, with mobile titles driving more than half of that revenue. MLBB exemplifies this trend by showing how a mobile-first game can evolve into a massive entertainment ecosystem that blends competitive depth, community spirit, and mainstream cultural influence.
A Powerhouse in Esports
MLBB’s structured esports ecosystem spans eight regions, producing major tournaments such as the M World Championship and the Mid Season Cup (MSC). At the Esports World Cup 2025, MSC peaked at over 3 million concurrent viewers and 50 million watch hours. Meanwhile, the M6 World Championship reached 4.12 million peak viewers, ranking among the top 10 most-watched esports tournaments of all time.
The game’s esports dominance has extended to the global stage. MLBB is not only a SEA Games medal event, but it will also appear in the 2026 Asian Games. At the 32nd SEA Games in Cambodia, MLBB became the most-watched esports title, with record-breaking audiences for both men’s and women’s divisions.
Global Brand Collaborations
Beyond esports, MLBB has also built a strong reputation with global brands. Partnerships with companies like realme and Fairrie have resulted in co-branded devices and award-winning campaigns. The M6 Championship alone generated $129 million in measurable brand value, delivering over 85 billion impressions across partner activations.
This highlights MLBB’s influence not just in gaming, but as a mainstream entertainment and marketing powerhouse.
“9th to Meet You” Festival: A Thank You to Players
The anniversary event is designed as a massive “thank you” to the MLBB community. Players can look forward to:
- P.ACE Skins – A brand-new girl group featuring Fanny, Cici, and Zhuxin, with Lolita as their devoted fan.
- New 1v1 Mode – Fast-paced duels where players can challenge each other in quick matches.
- Fun Guessing Event – A new feature where players can predict outcomes and earn Fun Guessing Coins, redeemable for exclusive rewards.
Expanding the MLBB Universe
The anniversary also introduces “Stardust Echoes”, a vibrant multiverse that blends music, magic, and courage. At its heart is P.ACE, a new girl group representing positivity, resilience, and connection. Their design and lore reflect MLBB’s philosophy of heroes as symbols of hope and inspiration.
A Decade of Growth Ahead
As Mobile Legends: Bang Bang enters its 10th year, it continues to redefine what mobile gaming can be—proving that it is not just a platform for casual play, but the foundation of the next era in esports and digital entertainment.
Happy 9th birthday, MLBB!
Download Mobile Legends: Bang Bang now on the Apple App Store and Google Play! For more information about the celebration, visit MLBB on Facebook, Instagram, TikTok, X, and YouTube.
