MOONTON Games has announced a major expansion of the Mobile Legends: Bang Bang esports universe with the launch of the first official M Series Trading Card Collection, revealed through a new multi-year strategic partnership with youth-focused collectibles brand 1Play. Unveiled in Jakarta on December 13, 2025, the collaboration positions 1Play as the Official Trading Card Partner of the M7 World Championship and marks a new era for physical esports memorabilia.
Bringing the M Series Legacy Into Physical Collectibles
The 1Play partnership introduces a multi-year lineup of officially licensed M Series trading cards celebrating MLBB’s premier global tournament. The collection will feature qualified M Series teams, star players, and iconic competitive moments, allowing fans to relive the tournament’s history through tangible collectibles.
Designed to deepen fan engagement beyond livestreams and match days, the trading cards create a new way for the MLBB community to connect with the M Series throughout the year. By blending esports culture with collectible traditions, the initiative expands the MLBB Esports experience into everyday fan life.
The M Series: One of the World’s Most-Watched Esports Stages
According to Esports Charts, Mobile Legends: Bang Bang was the world’s most popular mobile esports title in 2024, generating more than 475 million hours watched. At the center of that success is the M Series, MLBB’s flagship international tournament that brings together the best teams from across the globe.
Previous editions of the tournament have delivered record-breaking viewership, with M6 reaching 4.13 million peak concurrent viewers and M5 climbing to 5.06 million. These milestones placed the events among the most-watched esports tournaments of all time, cementing the M Series as a pillar of global esports entertainment with a seven-year competitive legacy.
A Trading Card Tradition Comes to MLBB Esports
Trading cards have long been a cornerstone of fan culture in traditional sports, from basketball and football to the world’s biggest international tournaments. With the launch of the official MLBB M Series Trading Card Collection, that time-honored tradition now enters the world of mobile esports.
The cards offer fans a tangible way to celebrate legendary plays, commemorate tournament moments, and honor the players who define MLBB’s competitive scene. By bridging physical collectibles with digital fandom, the partnership positions MLBB Esports alongside established sports ecosystems where memorabilia plays a central role in fan identity.
Expanding Fan Experiences Beyond the Screen
Fans will be able to purchase the trading card collections through 1Play’s official platforms, with plans for offline retail activations, pop-up events, card-trading sessions, and exclusive onsite drops at future M Series tournaments. Interactive experiences such as signing sessions and community meetups are also planned, turning collectibles into shared cultural moments.
This blend of digital engagement and offline experiences aims to strengthen MLBB Esports’ presence in mainstream culture, offering fans immersive ways to participate in the ecosystem beyond match broadcasts.
Industry Leaders on the Vision Behind the Partnership
Adrian Cher, Global Head of Partnerships for MLBB Esports at MOONTON Games, described the collaboration as a strategic step toward integrating MLBB Esports into fans’ everyday lives. He emphasized that as trading cards regain popularity among younger audiences, physical collectibles provide a powerful avenue for self-expression and connection, reinforcing MLBB’s position alongside traditional sports where memorabilia defines fan culture.
AnJie, Founder and CEO of 1Play, echoed this sentiment, highlighting the company’s mission to create collectibles that reflect youth culture and identity. The partnership, he noted, represents a milestone for esports collectibles, aiming to build a defining ecosystem where fans can celebrate their heroes and preserve the moments that matter most.
M7 World Championship Set to Debut the First Collection
The 1Play × M Series Official Trading Card Collection will officially launch during the M7 World Championship, with the first edition dedicated entirely to the tournament. Additional experiences, including team collaborations and exclusive onsite releases, will roll out alongside M7 to further expand the cultural reach of MLBB Esports.
The M7 marks the M Series’ return to Jakarta for the first time since M4 in 2022. Scheduled for January 2026, the tournament will bring together 22 of the world’s best teams to compete for a USD 1,000,000 prize pool, with Indonesia’s passionate MLBB fanbase once again taking center stage.
As MLBB Esports continues to evolve into a global sports and entertainment property, the introduction of official M Series trading cards signals a bold new chapter where competition, culture, and collectibles converge.
