In the fast-evolving world of esports, data is king—and MOONTON Games just proved why. The developer behind Mobile Legends: Bang Bang (MLBB), in collaboration with sponsorship intelligence powerhouse Shikenso Analytics, has revealed that the M6 World Championship generated a staggering €115 million (approx. $129 million) in brand value. This milestone cements the M6 as one of the most successful mobile esports events in terms of sponsorship impact and fan engagement.
Breaking Records With the Most-Watched Mobile Esports Tournament
The M6 World Championship, held in late 2024, wasn’t just another tournament. It was the most-watched event in the history of the M-Series, racking up over 85 million hours of viewing time, according to data from Esports Charts. MLBB, which surpassed 1.5 billion installations globally, continues to dominate as the world’s most-watched mobile esports title, with over 1 billion cumulative watch hours in 2024 alone.
The stakes were high—and MOONTON Games rose to the occasion by transforming how it measured and maximized brand exposure.
€115 Million in Brand Impact: A Sponsorship Masterclass
According to the newly released free case study, MOONTON Games’ partnership with Shikenso Analytics helped generate over 3.4 million branded exposures during the M6 broadcast period. This resulted in:
- €63.4 million (~$71.4 million) in brand value across live streaming platforms
- €51.8 million (~$58.4 million) via social media campaigns
That’s a combined €115 million in measurable brand value—a clear indicator of how smart sponsorship strategies, backed by real-time analytics, can drive ROI in esports.
Real-Time Analytics Driving Real-World Impact
Ahead of the M6, MOONTON integrated Shikenso’s analytics suite to get real-time visibility into how partner brands were performing across broadcast and social channels. These insights allowed MOONTON to:
- Optimize partner activations on the fly
- Identify high-performing assets
- Offer data-backed opportunities for future campaigns
“Shikenso’s platform gave us transparent, in-depth metrics on audience engagement and brand visibility,” said Adrian Cher, Head of Global Sales at MOONTON Games. “This allowed us to tailor activations that created immersive experiences for our global MLBB community.”
The Future of Esports Sponsorships
As esports continues to scale globally, brands are demanding more accountability and transparency. Shikenso Analytics provides exactly that: a platform where sponsors can measure media exposure, refine strategy, and forecast ROI.
“Data is no longer just for reporting—it’s the backbone of partnership planning,” said Arwin Fallah Shirazi, Co-CEO and Co-Founder of Shikenso Analytics. “The M6 project is a perfect example of how strategic insights can fuel exponential brand growth.”
85 Billion Impressions. 170 Million Hours of Brand View Time.
The case study, now available for free download, offers an inside look at how MOONTON and Shikenso turned visibility into value. With over 85 billion gross impressions and 170 million hours of branded asset view time, the M6 Championship wasn’t just a tournament—it was a marketing machine.
Whether you’re an esports executive, brand manager, or tournament organizer, the takeaways are clear: data-driven strategies unlock unmatched sponsor value.
